The White Label Success Series: Content Writing

At Click Intelligence, we know that running a successful agency, regardless of industry, takes hard work, long hours, and the spinning of many plates. This constant cycle has seen white label services grow in popularity.   

Nearly every business needs written content, but it is frequently overlooked, with some thinking that they can produce it in-house without realizing that writing is a craft that requires time and energy.   

When you’re focusing on other areas of your business, you do not have the time to produce fresh content, or maybe writing doesn’t interest you. The solution? Choosing to work with a digital marketing agency that offers white label content writing like us.  

In the next installment of The White Label Success Series, we look at everything white label content writing, what it is, its benefits, and how it can help you.  

The Definition of White Label Content Writing 

White label content writing is when an agency buys written content produced by another agency to pass off as their own or resell to their clients as their own service.  

It is a smart move for any agency as they can sit back and relax while the third-party agency handles the research, writing, and proofing of the content, ready to hand over in a ready-to-go package for you to put your branding stamp on.  

What Types of White Label Content Are There?  

There are many different types of content, and essentially any written content can be provided through white label services.  

The most popular include:  

• Blog posts 
• Articles  
• Web copy 
• Sales copy  

• Authority articles 
• White papers 
• E-books   
• Multilingual content  
• Product descriptions  

• Press releases  
• SEO content  

If you require any of the above content either for your own company blog and website or for your clients, then reaching out to a company that provides white label content writing could be the perfect solution for you! At Click Intelligence, we are content writing specialists and know how to do it right, saving you time and helping you gain a position as an expert in your industry.  

The Benefits of White Label Content  

White label content writing is popular because it brings with it many benefits that will help give you an advantage over your competitors. It frees up time for you to focus on other areas of your business, allows you to keep your customers happy, attract new ones and keep up with your industry competition.  

Here are 6 ways that outsourcing white label content writing can benefit you.  

Saves Time  

Using an agency that offers a content writing service allows you to focus on the main responsibilities of your work. You might want to create the content yourself so that you are in full control of your output, but writing strong content is time-consuming and can become a full-time commitment that takes you away from the core tasks you have to do for your company to continue to function and grow.  

By outsourcing to a white label content writing agency, you are handing your content over to specialists in their field who will consider important aspects such as search engine optimization (SEO) when writing copy that will translate into conversions. This ensures that your content hitsWeb page hits were all the rage in the early days of the internet, but have since been replaced by far more granular, valuable data. the mark every time and saves you precious time if you don’t share the same expertise.  

Saves Money  

Hiring and training in-house staff for your content writing needs can be costly. White label content is more affordable, and you can buy it on a one-off, as-and-when you need it basis or as part of a subscription service. This means you aren’t wasting unnecessary financial resources on staff you don’t need.  

Going down the white label route widens your agency’s capacity and allows you to offer more content to your clients, increasing your revenue in the long run.  

Increases Credibility  

Content writing is a craft, and you may not possess the same level of expertise as an external agency. Depending on the type of content you need, you may not have the required skills to produce high-quality content that ticks the right boxes.  

Choosing white label content written by industry experts gives your credibility a boost and makes you stand out as a thought leader.  

Allows You To Focus on Other Areas  

Writing copy and liaising with writers takes up so much time. Using an agency that offers white label services allows you to focus on other areas of your running your company, including keeping your own clients happy.  

Expanding Your Services Is Possible  

You automatically expand your services by default when you work with a white label agency. This lets you offer your clients more without relying on in-house staff.  

SEO Ready  

At Click Intelligence, we are SEO specialists. When you choose white label content writing through us, you can rest assured that we use best practices to create content that is optimized for search engines to help you improve your clients’ visibility and your agency’s credibility.  

How Our Team Can Help 

Now you know the benefits that white label content writing can give you, you need to think carefully about the type of agency that would work well for your needs. Look no further; the team at Click Intelligence is here to help. Here’s how we can do just that.  

1. Our Expertise  

Our Content Team turns around an average of 4,000 articles per month – and that number is always rising. Click Intelligence’s team of in-house editors knows what makes content stand out above the rest and can take control of the content writing needs of your clients.  

We have an extensive network of specialist content writers with experience producing bespoke pieces across a wide range of industry niches, including healthcare, education, travel, financial services, gambling, fashion, and events. With so much experience, our huge team of writers gets it right every time and can produce high-quality and well-researched content with a quick turnaround.  

2. High Quality, Always  

Our in-house team takes the time to get to know your clients and carefully handpicks the best writer for their needs. The turnaround depends on the size of your order and how in-depth you want our writers to go. However, we always aim to get content back to you fast.  

Once our writer has completed the first draft, our team of dedicated copy editors steps in to proof and edit the content before sharing it with you for your approval.  

3. Unlimited Revisions 

We want you to be 100% happy with the content we have produced. This is no different for our white label services. One of the ways we guarantee high quality is through the unlimited revisions we offer – if your client isn’t happy, we’re not happy.  

If they’re not completely satisfied, let us know, and our in-house team will edit the content to their requirements. You can come back to us as many times as you need. The edits we offer are unlimited!  

4. Our Account Managers  

It can be daunting when you trust a white label company to produce content on your behalf. It’s your reputation on the line, after all! However, there’s no need to worry when you choose Click Intelligence.  

When you hand your orders over to us, you might wonder if the content writing will be at the standard you hope, whether the information will be correct and aimed at the right people, and more importantly, will it impress your client and make them hungry for more?  

Every client we work with has a dedicated account manager who is available around the clock to discuss the needs and concerns of your client. Our account managers have years of experience working with agencies just like yours and will make you feel like you are in safe hands. After speaking to your committed account manager, you will see that they care just as much about making your client happy as you do.  

As well as being available whenever you need it, they are skilled communicators who keep you updated every step of the way and answer your questions no matter how big or small. They oversee the process, so you are always in the loop.  

Get In Touch Today  

Now you know the benefits that white label content writing can offer for your agency. What’s stopping you from outsourcing this aspect of your business to Click Intelligence and reaping the rewards?   

White label services can help you to impress your clients and stand out from your competitors. Using a white label agency can allow you to expand the services you offer as much as you like while enabling you to scale up your business and the volume of clients you can take on. You can focus on other areas of your business by freeing up your precious time and money. 

If you want to outsource your content writing to us, or if you’re interested in any of the other white label services packages we offer, contact us to discover what we can do for you today!