50 Blog Post Ideas To Help Improve Your Content Strategy

Are you struggling to come up with fresh ideas for your blog?

It can be a challenge to continually come up with fresh content ideas. Yet if you want your blog to be a successful one, you have to churn out regular posts that will grab the attention of your audience.

As a provider of some of the best content writing services, we know a thing or two about coming up with interesting topics and discussion points. For proof, here are 50 blog post ideas to consider for your own content strategy:

Mixed media posts

When making posts on your blog, you don’t have to be pigeonholed into only producing written content. There are various routes you can take, utilising different media, and repurposing them into blog-worthy posts.

1. Vlog

If you’re more confident talking on camera than typing up words, vlog posts are recommended. Simply embed the YouTube video on the blog, give it a headline, and write a few paragraphs detailing the content of the vlog.

2. Video breakdown

You can grab another person’s video and do a breakdown. Take images and GIFs of the video, describe its content, and create an informative cut-up post.

3. Podcast transcription

Whether it’s your own podcast or not, you can take this audio content and transform it into written form. Transcribing has the added advantage of being incredibly easy to produce.

4. Infographics

People love visual content, and infographics combine this with easily digestible bite-sized content. Turn a blog post into an infographic, and it has a higher chance of generating views and shares.

5. Quiz

Another thing people love is a quiz. If you can create a quiz relevant to your industry, your audience won’t be able to resist answering the questions – especially if there’s a prize on offer.

6. Comics/illustrations

Explaining your point through the medium of illustrations can help to engage and entertain in equal measure.

7. Memes

Creating a post based around a single meme might be a little too difficult. However, a curated group of viral videos, GIFs, and videos could make for an interesting blog post.

8. Livestream

Initially, a livestream might not seem like appropriate blog content. However, you can embed a live video into a blog post to advertise it to your audience. Once the stream is done, you could also transcribe the content and/or break the video up into multiple blog posts.

Informative posts

People are always scouring the internet for information and help. With the right collection of useful blog posts, you can provide the content they seek. In the process, you can become an authoritative voice in your industry, a trusted source for knowledge that will benefit your audience.

9. Basic list

People love to consume list-based content. You are on this blog post for a reason, after all. Tap into this desire for lists and organise a collection of things that will interest your readership.

10. Detailed list

Rather than simply rattling off a list of items, you can fully explore each point with a detailed, article-sized breakdown.

11. Checklist

Although similar to a general list, a checklist will typically have a different function. For instance, a graphic designer may detail the necessary steps to create a logo in Photoshop.

12. FAQ

People always have questions. With an FAQ, you can supply the answers to a whole range of general enquiries. In addition, it can serve as a hub for other blog posts if they have provided a more detailed response to a specific question.

13. Case study

You can conduct an in-depth investigation into a relevant area, presenting the results in a story-driven and easily consumable format. This is even better if you do a case study to spotlight the achievement of your own product or service.

14. How-to

Internet users are always on the hunt for solutions to their issues, both big and small. A typical “how-to” post will break down a process into easily manageable steps, with these being supported by videos, audio, and images.

15. Celebrity how-to

If you relate a specific process to a famous name, this can help to increase interest in the blog post. Furthermore, if this famous person is a specialist in your field – such as Gordon Ramsay teaching how to cook – they will be seen as an authority worth reading about.

16. Ultimate guide

An ultimate guide is one that needs to live up to the billing. It has to be an all-encompassing beast, the definitive source for a particular topic.

17. Research

Do a deep dive into a subject, completing a comprehensive research project where you utilise various different sources.

18. Data analysis

Look at the figures of business and analyse these with a detailed report. Alternatively, you could study the figures of your blog and make a post about it – such as what website visitor figures say about your audience.

19. History breakdown

Go through the history of your industry and spotlight all significant moments.

20. Announcement

If your business is about to introduce a new product, be in line for an award, or undergo any other significant development, let your audience know with a blog post announcement.

21. Showcase

Received exceptional service from a business or individual? Take the opportunity to showcase their work. This form of networking is a win-win for everyone.

22. Follow the trends

When you stay on top of the trends in your industry, you will be able to curate blog content that has a high level of current interest.

Opinion posts

People like to hear the opinions of others. If you have a blog with a dedicated following, those same people will want to read what you have to say about a variety of topics.

23. Recent news reaction

When there’s important news in your industry, do not simply regurgitate this on the blog – share your thoughts about the developments.

24. Controversy sells

If you’re willing to stoke the flames, controversy is always a way to draw attention to your blog. This could be done by disagreeing with a fellow blog poster and sharing your alternative viewpoint.

25. Predict the future

Nobody truly knows what is going to happen in the future. This is why trying to predict it can generate fun and interesting debates.

26. What if?

You cannot change what has already happened. Yet you could take an alternative viewpoint and analyse what may have happened if history took a different path.

27. Review

Your blog can be used to review everything from a product to an entire business.

28. Detail your personal experience

Your audience will be happy to read about the experiences you went through to get to this stage. This can be everything from your failed ventures to essential lessons you have learned.

29. Write an open letter

An open letter is a great way to share your opinion about a particular person, group, or business.

Fear-mongering posts

On the surface, fear is not exactly one of the best motivators when it comes to developing consumable content. However, it can work as an excellent basis for blog posts that will generate clicks and discussion.

30. Warning post

If you have a warning for your audience, it is going to be hard for them to ignore what you are saying. Complete the post with a way the reader can circumvent the issue.

31. Common mistakes

If people are making regular mistakes in a specific area, identify these mistakes, and show how they can be rectified.

32. Myth-busting

Are there any myths flying around in your niche? Debunk them and describe why the myths are not true.

33. Voice your concerns

When there are concerns faced by both you and your audience, bring them up as a discussion point. Analyse these and see what type of solutions are available.

Influencer posts

Even if you have developed a reputation as an authority in your chosen niche, it’s highly recommended to use alternative voices to provide their knowledge and opinions. This will give your blog a more well-rounded content structure.

34. Guest posts

Take the opportunity to invite your blogging counterparts to share their content. You could always hire a specialist SEO content writing services provider – such as us – to develop a high-quality post that’s deemed favourable by Google.

35. Interview

You might be surprised at the type of people who will grant you their time for an interview. Try and video this interview, and combine this with a full transcription for the post.

36. Quotes

Grab a collection of inspirational, thought-provoking quotes and bundle them together into an entertaining post.

37. Endorsement

Receive a glowing endorsement from a well-known name or influencer.

38. Success story

Share the story of a current industry leader, detailing how they started out and eventually became a success.

Round-up posts

Round-up posts are fantastic for gathering numerous opinions and statistics and laying them all out in one place.

39. Expert opinion round-up

An expert might be hesitant to commit to a full-blown blog post for your website, but it will typically be excellent to supply you with an informative snippet. Patch these all together, and you can have an educational round-up about a particular subject.

40. Customer survey

Send out a survey for your customers to complete. Take the feedback from this survey and use it to produce a blog post that reacts to the comments.

41. Statistics round-up

People love to read statistics as they provide evidence in numbers form. The more statistics you put together, the more informed your post will be.

42. Social media round-up

You could do a weekly round-up of the best social media posts in your industry. Along with being fun, this can shine a light on various different individuals and businesses.

43. A “best of” compilation

If your blog has produced an extensive collection of posts, your best content can get lost in the shuffle. To prevent this from happening, put together a “best of” collection of your posts.

Fun posts

You don’t have to be serious all the time. People enjoy consuming posts which are a little looser with the general rules. Plus, this is such a broad subject that is open to interpretation, so you can go in various different directions when aiming for ‘fun’.

44. Behind the scenes

Give your customers a behind the scenes look at how your business operates. Show them how you complete specific processes or take them along for the ride when attending an event.

45. Share a story

People like it when you display a slice of personality, where you pull the curtain back and show the real human behind the blog posts. You can do this by sharing relatable stories from your past.

46. Competition

Competition is a sure-fire way of drawing attention to your blog. Post details about your competition, including the prizes on offer and ways to enter. Regarding the latter, you could invite entries via comments on the post.

47. Giveaway

In the same vein as a competition, a giveaway will also boost interest in your website’s blog. If you are giving away something for free – such as an eBook – people will arrive in their droves.

48. Satirical take

If you possess a natural ability to inject humour into your writing, going down the satirical road can give readers something to laugh about – a beneficial quality for getting people to continually return to your blog.

49. Promote a worthwhile cause

When your business is supporting a charity or other worthwhile cause, take the time to promote their work.

50. Bad customer feedback analysis

Bad customer feedback is not something you want to receive. However, it can be a fun basis for a blog post. You can take a tongue-in-cheek look at the negative comments and provide your own spin.

There are, of course, many different blog ideas that can be added to the above 50. If you’re struggling for inspiration, keep in mind that our content writing services mean you don’t have to rack your brains for topics to discuss – we can do all that for you.