Social Media Tools That Experts Use to Streamline Their Marketing

Are you struggling to manage your business’ social media profiles?

Do you want to improve your social media marketing efforts but don’t have the time or expertise?

If yes, you are more than ready to learn about the latest social media tools that promise to streamline the entire social media marketing process and transform your overall digital marketing strategy. 

So, whether you want to be able to respond to all your followers’ comments on Facebook, would like to know about the latest trending hashtags on Twitter, or you are worried about your brand’s reputation online, the below nine social media tools will make you an expert social media marketer in no time. 

Hootsuite 

If you have multiple social media profiles for your business, you may be feeling overwhelmed with the task of managing them all. Fortunately, several social media tools can help manage your social accounts, including the popular Hootsuite. 

This social media tool has been around for over ten years but is still as relevant today as it was when it was first launched. With an easy-to-navigate dashboard that allows you to access all your social media feeds in one convenient location, you can even add new feeds based on popular hashtags or trending topics. 

Other benefits of Hootsuite include:

• Scheduling posts in advance 
• Easy to view analytics data 
• Simple information sharing  with the Hootlet plug-in 
• Track key phrases and terms for enhanced SEO 
• Managing your customer service more efficiently
• The ability to add multiple team members to your account for better collaboration 

Sprout Social 

Another highly effective tool that can help you to manage all aspects of your social media pages, including looking after your online community, taking care of customer service, scheduling posts, and analyzing data. Sprout Social offers a free trial to get you started, but you do have to pay to unlock a more tailored service. 

Other benefits of Sprout Social include:

• An easy to use dashboard
• A unified stream for all your social media messages 
• You can customize up to 10 posts a day 
• A feature that allows you to unfollow silent accounts 
• There are several reporting options that you do not have to pay extra for 

Buffer

If you struggle with scheduling your posts, then Buffer is the social media tool for you. One of Hootsuite’s main competitors, there are several reasons why you may prefer to use this tool. 

For one, Buffer’s interface is super-clean, which is ideal if you often find yourself getting confused with all the content for your different social media accounts. Basically, there is no risk that you will post content to the wrong channel when you choose Buffer. 

Secondly, Buffer allows you to schedule your posts on all major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and, Instagram. Buffer also offers amazing built-in analytics, which allows you to track all your social media marketing efforts, including key metrics such as engagement, reach and click, easily and accurately. 

If you do find that your engagement levels are not quite as high as you would like them to be, these top Social Media Engagement Tips are exactly what you need.

Mention 

Mention is a highly insightful tool that allows you to monitor the web, listen to your target audience and manage your social media channels. Over 750,000 marketers already use Mention to help grow their brands online, enjoying the software’s clean interface and accurate tracking. 

One of the most stand-out features of Mention is that it not only scans articles and blogs for mentions of your brand but also scours the comments section for valuable information. This allows you to discover all the good things that people are saying about your products and services and enables you to keep track of the bad and respond accordingly. 

You can also benefit from using their Influence Score feature that calculates how influential each person is on a scale of 1 to 100. This allows you to pinpoint your most influential followers and leverage their power to enhance your business. 

Social Bakers 

Every business should prioritize finding out what their competitors are up to, but this can be a time-consuming task, unless you use Social Bakers. You can currently take advantage of their free 14-day trial that is personalized to your needs and allows you to monitor social networks including Facebook, YouTube, Twitter, and Instagram. 

As well as allowing you to track your social media efforts, the real beauty of Social Bakers lies in its ability to allow you to check out what your competitors are up to. Using the Benchmarking feature, you can compare your overall social media performance with other key companies within your industry and see exactly how they are performing in all aspects of their social media campaigns. 

Other key benefits of Social Bakers include:

• The ability to easily identify and track influencers
• You can create personalized content 
• Consumer sentiment monitoring with regards to  your brand 
• Trend tracking
• Multi-account management functionality.

SEMrush

SEMRush is more of an all-around digital marketing tool than one specifically for social media but is still highly effective in its offerings. It can help you discover what type of content your target audience wants to see from their preferred brands on social media. 

Enabling you to create content that is relevant to your customers and that will actively engage with them, SEMrush is predominantly known for paid search insights. This can help you identify the keywordKeywords are the words and phrases that potential customers might search for to find your business. phrases you can put in your social media posts for maximum online visibility. 

You can also use SEMrush’s analytics and social posting platform for social publishing, social benchmarking, and social analytics, all of which can help streamlines your overall social media marketing strategy. 

In terms of specific features, SEMrush offers:

• Social Media Poster allows you to create, edit and post high-quality text, images, and videos.
• Social Media Editorial Calendar enables you to create and manage campaigns over a period of time. 
• Post Booster allows you to promote existing posts that delivered the most engagement. 

Radian6

If you use Salesforce CRM, then this social media tool can help you. Created predominantly as a tool for social measurement, Radian6 can be plugged into Salesforce and used to track a customer’s journey across various touchpoints. 

One of Radian6’s greatest strengths is its ability to offer users comprehensive coverage of discussions across multiple social media channels. This high-performing tool covers hundreds of millions of blogs, comments, and reviews, making it ideal for larger businesses that want maximum engagement on social media.

The only downside is the cost that may prove prohibitive for smaller businesses or those just starting up. 

Other key benefits of this social media tool include:

• Fast indexing 
• Real-time detection 
• Easy-to-use dashboard 
• Excellent technical support 
• You can have multiple users 
• Effective keyword research 

Followerwonk

Followerwonk is a great (and free) tool that can make your life easier for those who predominantly use Twitter to engage with their customers. Allowing you to search Twitter bios by keywords, you can quickly and effectively build influencer lists that can be used to drive further engagement.  

Furthermore, suppose you struggle with managing your constantly fluctuating number of Twitter followers. In that case, Followerwonk can help you analyze how many followers you have gained or lost over a set period of time. You can also sort your followers by key considerations such as tweet count, account age, social authority, and even location, which is very helpful for local businesses.

Other key benefits of using Followerwonk include:

• You can connect this tool to Buffer
• You can find new, relevant users to follow 
• Ideal for small businesses 
• You determine Twitter trends 
• You can gain valuable Twitter insights 

Traackr 

Specifically an influencer marketing platform, Traackr offers a comprehensive list of influencers within your niche so that you can easily identify which ones best match your brand’s values. 

Its impressive network spans 43 countries and 19 languages, meaning you will have access to a huge amount of data on the top influencers within your industry wherever you are in the world. 

In addition to this, Traackr also offers real-time tracking of conversions and activities on relevant influencers and the ability to search and filter influencers by topic keyword, location, language, age, gender, brand affinities, and their preferred social media channel. 

Conclusion

There is no need to struggle to manage your social media profiles, or even worse, neglect them altogether. By using the above tools, you can quickly, accurately, and easily monitor, schedule, and analyze each of your social media channels without having to dedicate every waking hour to the process. 

Plus, if you still need a bit more help with social media marketing, we are always here, ready, and waiting to help you make the most out of social media and drive your business to success.