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Digital Marketing Blog

Written by our experts, we share the very best need to know in-depth guides and eBooks.

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often raised about which of these links really "counts" when it comes to boosting backlink profiles…

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A visual depiction of website ranking and conversions increasing, with targets being successfully reached.

How Google Makes Money

You know your company is doing pretty well when its name has become a verb…

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Local SEO Strategy for Multiple Locations

Have you ever attempted to embark on a local SEO campaign only to be held…

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Google Site Search, Google Custom Search and their Alternatives

In the spring of 2017, Google announced plans to shut down its highly rated Google…

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Getting to Know Google’s Medic Update

In August 2018, Google updated its broad core algorithm. Barry Schwartz, one of the most…

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Understanding Google’s Local 3 Pack

When you search a query that causes Google to recommend some local businesses, it lists…

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How Google Lighthouse Audit Works

When you’re discouraged by your website’s SEO performance - despite investing time, effort and capital…

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Anchor Text Ratio

We’re all told if we want to help our websites rank better, then we need…

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