Google’s AI Overview: Everything You Need to Know in 2025
AI search is a hot topic, and it’s also confusing. There’s a lot of tools out there, even from the same brand. OpenAI has both ChatGPT and SearchGPT now. Google…
SearchGPT Research: How the New Search Engine Compares to Google
First, there was ChatGPT, where you could ask a question and get an answer. Next, OpenAI is set to launch SearchGPT. While SearchGPT is still in early access, it’s set…
Sundar Pichai Says Google Search Will ‘Change Profoundly’ in 2025
Think you’ve finally got to grips with Google Search and recent AI developments? Think again. You might need to soon change up your SEO strategy again – and in a…
2024 Google Ads Updates: Key Changes and What They Mean for the Future of Search in 2025
2024 saw Google Ads undergo significant changes. Advancements in AI. New ad formats. Enhanced automation. These updates are supporting the dramatic shift we’re seeing in the overall digital marketing landscape…
Why Does Google Page Experience Matter?
It is understandable to feel frustrated if your site fails to reach the first page of Google, especially if you have invested considerable time, money, and effort into your on-page…
Top 10 Chrome Extensions For Digital Marketing
Chrome extensions are a great way to boost the functionality of your web browser. By adding these to your Google Chrome account, you can tailor your browsing experience, making it…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July and October 2023 will see Google cease processing hits for standard UA properties and UA…
How many links are needed to rank on Page 1 of Google?
Getting to the first page of Google is possible, but it isn’t as straightforward as people believe. Some people think it is a matter of getting just the right amount…
How Google Search Works Uncovered in one Amazing Movie
For years, people have had this need to learn more about the world around them, from cultures to rich history. Before the internet and Google search existed, the way people…
Here’s How to Fix Common Google Search Console Errors
To succeed with SEO, there is one search engine you need to appease more than any other: Google. That is obvious. What’s less obvious is the SEO tools that you…
