Everything You Need To Know About Google’s New AI Mode
It doesn’t matter what industry you’re in; artificial intelligence (AI) is almost impossible to escape, and search is no exception. With AI growing at such a fast rate and search…
March 2025 Google Core Update UK
When Google rolls out a new core update, everyone in the SEO strategy world holds their breath. That happened once more in March 2025, when Google released its biggest update…
How to Align Your Content with Google’s New Spam Focus in Raters Guidelines
Over the years, Google has consistently stated that it wants high-quality, person-focused content to rank high on search engine results. It has always preferred helpful content. In December 2024, Google…
Google’s AI Overview: Everything You Need to Know in 2025
AI search is a hot topic, and it’s also confusing. There’s a lot of tools out there, even from the same brand. OpenAI has both ChatGPT and SearchGPT now. Google…
SearchGPT Research: How the New Search Engine Compares to Google
First, there was ChatGPT, where you could ask a question and get an answer. Next, OpenAI is set to launch SearchGPT. While SearchGPT is still in early access, it’s set…
Sundar Pichai Says Google Search Will ‘Change Profoundly’ in 2025
Think you’ve finally got to grips with Google Search and recent AI developments? Think again. You might need to soon change up your SEO strategy again – and in a…
December 2024 Google Core Update US
After that last core update in November, you might have thought you were safe for 2024. Google, however, had other ideas. It’s not exactly the Christmas present we were hoping…
Google’s August Core Update 2024 Is Complete: What Does It Mean?
It’s that time again. August 2024 saw yet another core update announced by Google. Carrying on from the search engine giant’s March 2024 core update, the August edition aims to…
Google Trends 2.0: Understanding the New “Trending Now” Tool
Google Trends is a free tool that provides users with insights into what’s trending. As it’s Google, the tool provides this information by analysing its own web searches on the…
Everything You Need to Know About Google Search Console’s Recommendations Feature
Google Search Console is a valuable tool used by digital marketers wanting to boost their SEO efforts as it provides search results data. Naturally, this feature evolves over time to…
