Google Analytics 4 Frequently Asked Questions
Google Analytics 4 (GA4) is finally here. Wait, hold on a minute – this platform was officially launched all the way back in October 2020? This may seem like a…
What Makes A Good PPC Ad?
There are so many avenues of digital marketing to consider investing in that businesses sometimes have to choose 1 type over another or be very careful about splitting their marketing…
GOOGLE CLARIFIES: Why JSON-LD Is Recommended For Structured Data
Google has made an update to its guidelines for structured data. Although it approved of 3 structured data formats, it has made the decision to back 1 out of the…
Content and AI – A Match Made in Heaven or Star Crossed Lovers?
The concept of robots serving humans was once limited to science fiction. Now, it’s reality. Technology has evolved; machines can now write compelling, optimized content on almost any imaginable topic…
How To Get The Best ROI For Google Ads In 2023
Do you want to see a better ROI on your Google ads? This is on the agenda for most businesses that come to us, and in the fast-paced and highly…
Cumulative Layout Shift (CLS) An In-Depth Look
If you have yet to get started with the Core Web Vitals, 2022 is the perfect time to do so. These vitals, which play an integral role in the new,…
Largest Contentful Paint (LCP): An In-Depth Look
Back in May 2020, Google revealed their plans to introduce the “Core Web Vitals” as part of a new ranking factor: page experience. The intention behind this update was to…
How to Get to the Top of Google
Are you still chasing that elusive top spot on Google? If yes, don’t give up just yet. While it can feel like an uphill struggle to climb SERPs, there are…
Duplicate Content and Canonical Tags For eCommerce
Search engines despise duplicate content. Why? Well, having multiple pages with the same content makes it a lot harder for Google bots to crawl through your website and index the…
Google Penalty Recovery: A Complete Guide
Have you noticed a sudden drop in your website traffic, or perhaps you received a warning message in Google Webmaster Tools? If yes, then in all likelihood, you have been hit with a…
