What Makes A Good PPC Ad?
There are so many avenues of digital marketing to consider investing in that businesses sometimes have to choose 1 type over another or be very careful about splitting their marketing…
Click Fraud, We Have Found A Solution
As a business online, you will naturally have plenty of competition within your niche who are all fighting for the attention of a similar pool of customers and trying to…
8 Techniques to Double Your AdWords Conversions
The world of marketing is constantly having to evolve to keep up with the ever-changing needs and demands of the modern consumer, yet one key factor remains the same. Google…
What Are Segments in Google Analytics and How to Use Them
When considering Google Analytics data, the more segregated the reports, the better. To improve your marketing and work better on leads, you need to dissect segments easily to filter out…
How to Improve Your AdWords Campaign
So, you’ve been given your free AdWords credit but you’re not sure what to do with it? Or maybe you’ve been let loose with the marketing budget and now is…
PPC Hacks That Will Drive You More Qualified Leads
Lead generation is one of the most difficult things most small businesses face. Sure, you may know your product inside out, and you may even be confident that it’s the…
Adwords Mistakes That Will Break The Bank And How To Fix Them
There is nothing worse in the world of paid advertising than running an ad campaign and watching your money drain away while your conversions or click-throughs stay resolutely still, or…
Ad Copy Strategies To Double Your Ctr
So, you’ve finally decided to bite the bullet and invest in some paid advertising? Great! There’s just one snag though: your ads aren’t converting, and you have no idea why…
What Is PPC?
There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems to be a lot of confusion about what it actually…
