The Future of Search, SEO and AI: How Search Engine Marketing is Changing
When Google was invented in 1998, nobody could quite envisage how it has transformed the way we access information. Over the years, the evolution of SEO has fallen in line…
December 2024 Google Core Update US
After that last core update in November, you might have thought you were safe for 2024. Google, however, had other ideas. It’s not exactly the Christmas present we were hoping…
SEO Trends in 2025
The end of 2024 is fast approaching! With the world of search engine optimization evolving and ever-changing, it’s time to look forward to what we believe will be the hottest…
What is Domain Authority and How Can You Increase It?
Website owners and SEO teams everywhere will have heard of domain authority, also known as simply DA in SEO. It’s a metric often used to measure the results of digital…
13 Technical SEO Tools You Need To Be Using
Technical SEO is a fundamental aspect of search engine optimization. Without it, your other off-page and on-page efforts will be fruitless. That’s because technical SEO takes a look under the…
7 Important Considerations for Web Design and SEO
SEO is an important element in website design. You want users to enjoy using your website, and you also want it to rank well in search engine results. Finding the…
How To Launch an SEO Campaign: 6 Steps to Success
If you want to increase your organic traffic and rankings in the search engine results pages (SERPs), then you’ll need a carefully thought-out SEO campaign to achieve this. Sounds simple,…
How to Get SEO Buy-In From Your Leadership
Leadership needs to be committed to any project, otherwise funding and attention will drop off, and you’ll be left with a half-realized goal and nothing to show for it. With…
Google Trends 2.0: Understanding the New “Trending Now” Tool
Google Trends is a free tool that provides users with insights into what’s trending. As it’s Google, the tool provides this information by analysing its own web searches on the…
Everything You Need to Know About Google Search Console’s Recommendations Feature
Google Search Console is a valuable tool used by digital marketers wanting to boost their SEO efforts as it provides search results data. Naturally, this feature evolves over time to…
