New Feature Launch: Click Insights AI Overviews Gap Analysis

Google’s AI Overviews are changing the game when it comes to all things search. From how search results are displayed to how users now prefer to receive quick answers to their queries without trawling through reams of results. With AI Overviews rapidly expanding, digital marketers everywhere are trying to find effective ways to monitor inclusion and up their chances of being featured in these overviews.

That’s where the newly launched Click Insights AI Overviews Gap Analysis feature comes in. Our latest blog goes into all of the details you need to know about this nifty feature that will make keeping track of your AI Overviews keywordKeywords are the words and phrases that potential customers might search for to find your business. visibility so much easier, as well as help you spot new opportunities for inclusion. Sound good? Let’s get stuck in!

About Click Insights AI Overviews Gap Analysis

Up until now, most other SEO reporting suites have only given you insights into which keywords you are appearing for in Google AI Overviews. Obviously, this is helpful to know as it gives you an indication of which content is helping you appear in overviews, especially if you have been trying to target specific keywords. However, if you want to know more about keyword opportunities and the type of content you need to be creating to increase your chances of being included in AI Overviews for relevant searches, existing SEO reporting software will not be able to do that.

Until now.

The AI Overviews Gap Analysis feature by Click Insights gives you unique data on the keywords you’re missing out on that you can use to build your content strategy and become even more visible in Google AI Overviews in the SERPs (search engine results pages).

The AI Overviews Gap Analysis feature gives you insights into:

• Ranked Keywords in AI Overviews: These are the keywords that you appear in AI Overviews for. Within this, you can see which of your URLs and content AI is using for its summaries.
• Keyword Opportunities in AI Overviews: These are keywords that are appearing in AI Overviews, but your content does not show for them. By looking at the type of content (for example, listicles or blogs) that is being summarised for overviews, you can inform your content strategy moving forward, which could then increase your chances of being featured in AI Overviews for specific keywords in the future.
• Unranked Keywords in AI Overviews: These are keywords that are not showing in AI Overviews at all.

The organic SERPs still exist, but the increased focus and use of AI Overviews and summaries means that businesses can’t afford to miss out on important visibility. Our gap analysis feature gives you the information you need to gain more real estate in AI Overviews and top your competitors’ efforts.

Our software shows you:

• How you’re currently performing in AI Overviews
• How your competitors are performing in AI Overviews
• The types of landing pages that Google is using for AI Overviews
• Where you have content gaps and opportunities for you to win increased visibility in AI Overviews

Other Click Insights Features That Are Important For Monitoring AI Overviews

It’s not just content keyword gaps that Click Insights can help you with when it comes to keeping an eye on your performance in AI Overviews. The SERP FeaturesGoogle SERP Features are a simple way to get the most out of your search results page. function can give you a detailed overview of how many keywords you are featuring in the wider SERPs across a month. This data is then broken down into the following categories:

• All SERPs
• AI Overviews
• Video
• Featured Snippets
• Explore Brands
• Scholarly Articles
• Local PackGoogle's Local Pack is a type of Google search result that lists local businesses according to map location.
• Find Results On
• People Also AskThe People Also Ask (PAA) SERP feature is a Google Search feature that displays similar questions to the one you typed into the search box.
• Knowledge GraphThe Knowledge Graph is a knowledge base that Google uses to organize information.
• Images
• Compare Sites

From this, you can then see how many keywords you feature for in AI Overviews over time, which makes it easier for you to track your growth and see results of content plans that have been informed by our AI Overviews Gap Analysis Feature.

Click Insights also offers in-depth competitor tracking for keywords in AI Overviews so you can see how you measure up against them.

Click Insights Makes Tracking AI Overviews Easy

If you want to gain real estate in AI Overviews, Click Insights can help you leapfrog your competitors and stay ahead of the game. With our specialist AI-based focused tracking features, you can see the keywords that you are appearing for in AI Overviews and the keywords that you aren’t. It’s these keywords that represent valuable opportunities for you to build out your content plan and, in turn, become even more visible in AI Overviews. It’s a win-win.

Still need convincing that Click Insights is the best AI Overviews SEO reporting software out there? Request a demo or start your 14 day free trial today!