SERP (Search Engine Results Pages) Features are those elements that appear within search results which aren’t merely organic results. Organic results are those you expect to see across different SERP pages, but other elements are often presented above them.
Common SERP Features include the inclusion of thumbnail images and videos, Quick Answers, and information about a business that might have been searched for. Some SERP Features are specific for mobile browsing, while others are specific for desktop browsing.
For SEO experts, getting a website included in a SERP Feature is considered a valuable achievement, driving traffic, engagement, and visibility.
