Our experts understand the needs and restrictions placed on the iGaming industry and are adept at crafting bespoke link building strategies to increase visibility, reach, and improve your backlink profile. By partnering with quality bloggers, we can increase your brand’s reach even in the most competitive of industries.

Understanding Blogger Outreach for Your iGaming Link Building Strategy

Blogger outreach is a key step outlined in every iGaming link building guide. It is one of the key processes that will help a brand to the very top of search engine results pages. By reaching out manually, we can get high-quality and custom content published on relevant sites, increasing your reach and audience base all in one go.

Introduce your brand to new audiences and have quality content with your link published on relevant and high authority websites to improve your own domain authority in Google. Together, this works to increase your online visibility organically by increasing readership and also by improving your domain authority.

How Link Building Works

Succeeding online is a mixture of two main tasks. The first is getting your brand out there. The attention market can be hard to pierce, especially considering how many competitors you have in the only sphere, and link building can do wonders towards getting your iGaming brand out there in front of new audiences.

The second task can be even more difficult, and that is getting these newcomers to trust your brand. People are inherently wary of working with new and unheard-of brands, even if you have technically been in the game for a while.

The good news is that with a personalised iGaming link building strategy your brand can tackle both tasks at once. Link building works to get your brand out there to new audiences, and it is also a key step towards assuring newcomers and search engine algorithms alike that your brand is trustworthy enough to try out.

Our link building service works in a few stages, from keyword research to blogger outreach, to content creation. Like all of our services, we also include measuring and reporting so that you can see and understand the results of your investment.

Why Trust is a Key Factor to any Brand’s Success

As soon as customers need to put their money down, trust is essential even in traditional e-commerce transactions. Customers want to know that they can trust you to follow through with your promise and that they aren’t being scammed or stolen from. There is a lot of risks online, and cybercrime is only going to increase as time goes on.

All brands, especially those in the iGaming industry where capita is always at risk, need to go above and beyond to assure their players that they are trustworthy. There are many great features and security measures that iGaming companies can use to provide a safer environment for their players, but that still comes after that important first step – convincing new visitors to become players in the first place.

With link building, you can build trust by increasing your ranking on Google and also through repeated exposure. Manual blogger outreach means connecting your brand with new audiences without overly selling so that new customers feel comfortable coming to you.

Our iGaming Link Building Process

We offer comprehensive SEO services and a multi-step link-building approach that is customised for each of our clients. We know that the best results come from a bespoke iGaming link building strategy, and that is exactly what we offer with our expert link building process.

1. Campaign Planning

We get started by getting to know you and your brand. By understanding your requirements and budget, preferences, brand identity, niche, and several key SEO metrics, we can then work to craft the perfect bespoke iGaming link building strategy for your brand.

We highly recommend that you invest in a professional SEO audit and on-site SEO services from our experts before we begin. Starting with a highly optimised website that works flawlessly and is fully SEO optimised with its content can further your link-building investment.

Starting with an audit is so important. In fact, it is recommended in our iGaming link building guide. Think of the audit as the best way to get started on the right foot. It is how you will know where to improve so that you can put your best face forward to both search engine algorithms and to new users.

2. Manual Blogger Outreach

We are proud to offer 100% manual blogger outreach. We do this by finding and partnering with trusted webmasters whose sites have high domain authority. Domain authority is a way that search engines rank websites online. The higher the DA, the more influential that particular site and the higher the trust flow that site will provide to your brand.

A high DA isn’t the only benefit of manual blogger outreach. It also means that we can pair your brand with relevant sites. Their readers will be more interested in reading the content centered around your link and more likely to organically visit your website via the link.

3. Building a Bespoke Link Building Strategy

With the information we have collected and gleaned from your goals and your current backlink profile, we will then work to create a working iGaming link building strategy that fits your needs and your budget. This strategy will help you better your search engine ranking and your organic reach.

4. Content Creation

Link building is essentially search engine optimised guest posting on external sites with a high domain authority. Part of every link building campaign is a strong content marketing campaign. Quality content helps improve your backlink profile and is also a key component to bringing in organic traffic through your guest posts. However, you don’t need to worry about creating SEO-friendly content, as we have a team of highly talented writers available.

5. Implementation

All content is created in-house and checked over and proofed by our team of editors for both quality and to ensure that the content is optimised for search engines. Once it is checked, it will then be published online. Currently, we have an average turnaround of two weeks to get your link and content published on high quality websites.

6. Reporting and Monitoring

All of our services are kept transparent with our monthly reports. On top of status reports, we also work to keep track of where your links are. This way, we refrain from oversaturating any one publisher with your link, and you can enjoy the biggest benefits from your iGaming link building strategy.