Online casinos work a lot like in-person casinos, only all the bets take place on the web. They allow individuals to play from their phones and computers, setting limits and enjoying the fun.
With so many online casinos out there, it can be hard for casino businesses to stand out from the crowd and attract more interest. That’s why many casinos have been using a variety of SEO methods to boost their online visibility, and one major strategy is link building.
For most online casinos, handling link building alone is not the best solution – after all, a casino’s expertise is very different from an SEO expert! As such, finding a dedicated casino link building company is the best route forward.
What Exactly is a Casino Link Building Company?
A casino link building company is a lot like any traditional link building agency, only they specifically offer link building solutions for casinos. Some companies offer specific casino link-building packages and have a team of casino SEO experts. If you run an online casino, this is the type of agency you want, as making a casino visible online is quite different from boosting the rankings for a typical eCommerce site or blog.
A good casino link building company will focus specifically on acquiring high-quality and relevant backlinks. This is to boost the casino’s authority online, which can be a little harder in the iGaming industry. Here is what to expect from the best:
- Authoritative Backlinks: The best will use a variety of strategies like guest posting and blogger outreach to acquire genuinely high-quality backlinks.
- A Customised Strategy: A good casino link building company will create a tailored, customised strategy for each individual client.
- Addressing Industry-Specific Hurdles: They will understand the industry-specific challenges of SEO for a casino.
- Improved Rankings: Overall, a casino link building agency will lead to improved rankings online.
The 6 Best Casino Link Building Companies
If you want to become more visible and grow your company base as a casino, it simply makes sense to team up with SEO experts like these.
Click Intelligence
Click Intelligence is one of the best link building companies offering specific casino link building campaigns out there. The company has over ten years of industry experience, is driven by data, provides real results, and has a fantastic portfolio with clients that have seen genuine improvement in their rankings. They also have an impressive collection of case studies and over 4,000 happy clients, including many within competitive industries like iGaming. Their services are all white label and reseller-ready, making them a go-to for agencies as well.
Click Intelligence’s bespoke casino link building and outreach services can be tailored to you. They use a variety of strategies to help your casino website become more visible online. Some strategies they use include:
- Manual Outreach
- Contextual Links
- High-quality Content Production
- Link Building Reports
On top of all that, Click Intelligence offers a range of affordable packages. You can also speak to the team to create a tailored campaign and receive appropriate pricing based on that. Clients can manage and order services directly through their online app, which also gives access to their custom-built SEO reporting software, making it easy to track campaign performance. As an award-winning SEO agency, Click Intelligence continues to be a trusted name in casino SEO.
SixTwo
SixTwo is a fully fledged SEO and digital marketing agency offering a wide range of services, including link building strategies. For their link building services, they offer a pre-launch and post-launch SEO audit, so they can help even if you’re still in the process of building your online casino website. Their high-quality content services work well for acquiring authoritative backlinks, and they use a variety of strategies (like guest posting) to help you climb the ranks.
Loopex Digital
Loopex Digital is a casino-focused SEO agency built for brands competing in the most demanding iGaming markets. They work exclusively on SEO and bring hands-on experience navigating gambling regulations, intense competition, and Google compliance. Their strategies combine strong on-site optimization, authoritative link building, and EEAT-driven content to produce real traffic growth.
With a flawless 5/5 Clutch rating, Loopex Digital stands out as a reliable partner for casinos aiming to dominate search results safely and sustainably.
Matrimont
As a casino, you want a link building agency that offers fully customisable plans, as your strategy will always look different from an eCommerce’s. That’s what Matrimont offers.
Matrimont offers a full suite of SEO services, including onsite SEO, offsite SEO, technical SEO, and local SEO. They specifically use link building techniques for their clients, focusing on building high-quality external links to boost their online presence, always tailoring the strategy to each client’s unique goals and needs.
Big Cedar Agency
If you want a highly communicative digital marketing agency that provides a dedicated and tailored strategy, choose Big Cedar. Big Cedar prides itself on clear communication and transparency, focusing on each client’s unique individual needs, which is exactly what a casino requires when trying to climb the search engine rankings! With strategies like competitor reports, keyword analysis, content creation, and audience analysis, you’ll receive a full SEO solution that will drive more traffic to your casino.
SureOak
SureOak is a general link building agency that works with a variety of clients. When you look at their link building case studies, you will see that their white-hat techniques make a real, tangible difference when it comes to boosting organic traffic and sales for their clients. Their premium custom link building services would work well for Casinos, as they know how to tailor their services to their clients, ensuring high-quality, authoritative backlinks that lead to results.
So, Which One is Best for You?
There are not many dedicated casino link building agencies, but there are many that cater to businesses like casinos, offering more tailored solutions. If you want a link building agency that definitely has experience with casino SEO, the best option here is undoubtedly Click Intelligence. They have specific casino SEO packages, using specialised techniques that take the industry-specific challenges of running an online casino and acquiring quality backlinks into account.
