If you want to use link building to grow your business online, you need a good white hat link building company. While it is possible to manage your link building strategy yourself, this can quickly become overwhelming and time-consuming, especially for those who have little experience with SEO.
White Hat vs. Black Hat Link Building: What’s the Difference?
Before diving into some of the best white hat link building companies, first let’s understand why white hat link building is so important and how it compares to black hat techniques.
- White Hat Link Building: White hat link building is a link building strategy that only uses ethical strategies for acquiring backlinks. This strategy aligns with Google’s guidelines, which therefore signals to Google that the site is credible. Some white hat link building techniques include creating high-quality content and building strong relationships with other brands. It is all about acquiring backlinks naturally!
- Black Hat Link Building: Black hat link building is when deceptive, unethical tactics are used to acquire backlinks for a website. Some common black hat techniques include spamming comments, keyword stuffing, buying links (while offering no value), and creating multiple networks to link back to one another. While these tactics may see an initial rise in search engine rankings, they are not sustainable, and Google often penalises black hat tactics like these, making the entire process not only not worth the time, but actually a way to set a website back.
Knowing all this, you will naturally want to find reputable white hat link building companies. Keep reading for some of the best around.
Click Intelligence
Founded: 2013
Location: Cheltenham, UK
Ratings: 4.9/5 on REVIEWS.io
Click Intelligence is a UK-based white hat link building company that offers services based on its values of transparency and expertise. They offer full-scale SEO solutions for their clients, scalability, and clear pricing, and always use white hat techniques.
Their white label link building service is specifically catered to businesses wanting to offer their own clients SEO services like link building without hiring in-house. Click Intelligence works with businesses to create a fully tailored link building campaign that incorporates unique content, backlinks from reputable websites, contextual links, and outreach based on strong relationships.
Click Intelligence is undoubtedly one of the best, and they have the ratings and case studies to prove it. They are affordable, too, offering these services for as little as £200 per link.
Fuel Online
Founded: 1998
Location: Boston, USA
Ratings: 5/5 stars on Clutch.co.
Fuel Online is a results-driven and AI-fuelled digital marketing agency with decades of experience in the industry. They cater to a wide range of brands, from smaller start-ups to enormous enterprises, adjusting their tactics to suit specific clients.
When it comes to link building, Fuel Online is one of the best, as they use white hat techniques that ensure their clients gain authority and appeal to Google. It shows how much they have adapted over the years that they are still thriving in the SEO industry; they know how to adapt when necessary, always taking Google’s evolving guidelines into account.
iGenerate Digital
Founded: 2021
Location: Queensland, Australia
Ratings: 5 stars on Trust Index
iGenerate Digital has a team of experts who know how to enhance a website’s digital presence. Their link building services only use white hat techniques, as they focus on acquiring backlinks for clients that come from authoritative and relevant websites. They understand that it’s about the quality of the backlinks, not the quantity.
Root of Pi
Founded: 2020
Location: Kentucky, USA.
Ratings: 5 Stars on Facebook.
Root of Pi is the number one SEO agency in Louisville, Kentucky, and it is not hard to see why. Their SEO services all use white-hat techniques, including their backlinks and citation services. They work towards increasing their clients’ domain authority, helping them list in the top fifty citations list in their specific niche. They also offer a reputation and reviews service as part of their SEO solutions, which includes managing your reviews across platforms.
Bananas Marketing
Founded: 2019
Location: Los Angeles, California, USA
Ratings: 5 Stars on Google Reviews
If you seek a genuine white hat link building agency that also delivers other SEO services, consider getting in touch with the talented team at Bananas Marketing. Bananas Marketing helps clients build their authority with their link building service, which includes strategies like niche edits, guest posting, content creation, and more. They have built strong relationships with publishers and writers over the years, meaning they have the connections to help clients attain authority backlinks.
Firestarter SEO
Founded: 2008
Location: Colorado, USA
Ratings: 4.9 stars on Clutch.co
Firestarter SEO truly understands the art of link building and why white hat tactics matter more than anything. They understand the ins and outs of how Google ranks a website, and their approach involves acquiring relevant, quality backlinks for their clients. As well as focusing on quality, they also place an emphasis on quantity, as this is a metric that Google looks at. They consistently use white hat tactics while still aiming to provide a good number of backlinks to clients, helping them climb the ranks even further. They place a special focus on acquiring quality links from industry publications and guest posts.
The Hoth
Founded: 2010
Location: Florida, USA
Ratings: 4.6 stars on Google Reviews
The Hoth’s aim is to make Google rankings simple for their clients, and they definitely manage that. The Hoth is a well-established SEO agency that has worked with multiple clients over the years, and the way they’ve managed to stay so successful is by using only white hat tactics, as the Hoth team understands this leads to sustainable results.
The Hoth’s white hat link building services include strategies like blogger outreach, link insertions, digital PR, press releases, and content syndication.
White Hat Link Building: In Summary
If you are going to use a link building strategy, it is essential to use only white hat tactics. Black hat tactics will be picked up by Google almost instantly and ruin your chances of ranking high on search engine results pages! The best step you can take is to find a high-quality, reputable white hat link building agency and partner with them.
