Many SEO services include a strategy of backlinking. It makes a lot of sense, considering that good quality backlinks can really help you climb Google’s search engine ranking.
Building the right type of backlinks and knowing which to include can be overwhelming. If you already have a ton of backlinks, you may wonder how to find your backlinks and ensure they’re producing positive SEO results for your site. If you’re a complete beginner, you may wonder where to get started in the first place. Here, you’ll uncover all you need to know about backlinks and the types you need for a quality backlink profile. You can also check out our SEO audit services if you’re interested in boosting your SEO as a whole!
What Are Backlinks?
Backlinks are a popular way of link-building for websites. Simply put, backlinks are linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. on other websites that connect to your site. For example, a backlink may appear on a blogger’s website after a business employs a blogger outreach strategy. Some of these links are better than others – ideally, for better SEO, you want higher quality backlinks on authority websites to boost your relevance.
Over time, you might find that your backlinks build up to the thousands, and it becomes difficult to manage. In this case, you will want to view backlinks to ensure they’re high-quality and help boost your SEO. Quality matters as much as quantity here!
Learn more about HARO link building.
How to Check Backlinks
Finding backlinks means using a website backlinks checker. The good news is that there are free versions of these out there, such as Google Search Console. Using one like this will give you a view into the backlinks that point to your website, making them easier to manage – it’s all about having the knowledge!
However, a free backlink monitor software often won’t provide the analytical tools that will tell you whether or not a backlink is working in your SEO’s favour. So, if you want more information on your backlinks and whether they are worth it, you’ll likely need to invest in a paid backlink monitor tool.
Analysing Backlinks
Analysing your backlinks with a backlinks checker is the way forward for those interested in boosting SEO, as the data that comes from this doesn’t only tell you how many backlinks you have but also helps you see which links are helping your site climb the ranks. It’s about knowing which ones are the high-quality links (and which aren’t!).
A good backlink analytics tool will let you find backlinks and analyse them; you’ll receive an overview of a page’s link profile, the number of backlinks, and an authority score. With this information, you can boost your backlink strategy. In essence, a backlink analytical tool is a way to check website backlinks and understand which links you need in your backlink profile. Here are some popular backlink analytic tools to check backlinks:
- Semrush
- Moz
- Ahrefs
- BuzzStream
Of course, this only focuses on the analysis part of it – you’ll still need to create an SEO strategy to boost your ranking. The team here at Click Intelligence offers SEO consultancy, allowing you to reach your SEO goals with ease, so consider getting in touch if you want to build an SEO strategy that includes backlinking and more!
Tracking Backlinks
It’s also important to know how to track backlinks, as you’ll need to keep up with your backlinks as time goes on. To track backlinks, keep up with a backlink analytical tool and check on your backlinks routinely. That way, you can be sure your backlinks are continuously rising and helping your website gain authority.
Learn about international link building here.
Tips for Getting Good Backlinks
To find backlinks that work for you, it helps to know the kinds of backlinks you want pointing to your website and boosting your on page SEO. Here are some handy tips for a high-quality backlink profile:
Choose Relevant, Authority Websites
One of the most important things is to pick high-quality backlinking sites, and the best backlink sites are authoritative and relevant. Google prefers links from authority sites, which means a website that has high domain authority (and, in turn, often has higher rankings). For example, CNN has excellent domain authority, thus making it one of the better backlink sites.
In terms of relevancy, that means you should choose backlink sites that are relevant to your own website. You wouldn’t want to choose a skincare blog for a software business, for example. Google prefers relevancy and will understand your site better the more relevant backlinks you choose. Relevancy is a crucial part of link building!
Use Natural Backlinks
In recent years, it’s become clear that Google penalises spammy links. That’s why natural backlinking is so crucial. If an unnatural-looking link appears to direct to your website, this could harm your ranking, so only use backlinks that read naturally and make sense in the context of the content.
Read more: iGaming link building
Avoid Purchasing Backlinks
Google does not like paid links. It can be tempting to boost your ranking by buying a bunch of backlinks in bulk, but this won’t help your SEO management – in fact, it will actively harm it, as Google does check for spammy links.
Think About Anchor Text
Your anchor text is what appears on another website and links to your site. It’s important to choose high-quality anchor texts – they should be natural, understandable, and relevant to where it’s linked to. For example, if it’s linking to a blog on your website, a good anchor textAnchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to. may be the title of the blog, so that Google (and users) know exactly where it’s pointing.
Need to rank higher? Check out our technical SEO audits.
In Summary
It’s not enough to find backlinks – for your backlinks to actively help your SEO efforts, you need to choose quality backlink sites. Avoid being spammy with it; instead, grow an authentic, natural backlink profile that makes your website gain authority over time. Need some help with that? At Click Intelligence, we provide SEO services that make a difference, from international SEO to enterprise SEO to white label SEO. Get in touch today!
