Skip to content

Links

SEOUser Experience

A link (full name hyperlink) is the referral system used by the internet. When clicked on a desktop or tapped on a mobile device, a hyperlink opens a URL that the post is directing towards.  

Hyperlinks are simple to create in markup languages. Usually, a hyperlink will be created using the <a href> tag places around the image file or the text that the hyperlink is intended to be associated with.  

When hyperlinks are created around a discrete amount of text, that text is called “anchor text”. There are different types of anchor text, which SEO marketers use for different purposes to boost SEO performance.  

SEO Glossary

View the Blog

From the blog

Latest Industry News: Google Launches May 2026 Core Update

While many might have been excited about the warm weather in the lead-up to the…

What Makes a Backlink Valuable in AI Search?

Over the past couple of years, search has changed quite a bit. It’s no longer…

White Label SEO in the AI Search Era

Bringing on a new service is expensive, time-consuming, and not a decision to be taken…

The 2026 White Label SEO Benchmark Report

More and more agencies are looking to scale their digital marketing services without dramatically increasing…

The AI Search Visibility Audit Framework

It may seem as though AI is cropping up everywhere. For businesses in particular, though,…

Google Search Drops FAQ Rich Results in Search & Search Console: What This Means Moving Forward

Google has a long history and reputation for introducing new search features, developing them, scaling…

Brand Mentions Are Pulling More Weight in SEO Than You Think

Remember when your search authority boiled down to how many backlinks you had? The more…

Combining GEO and PPC to Maximise SEO Visibility

Gone are the days when SEO visibility was all about rankings. AI search has changed…

View all Downloads

Downloads

A central illustration of a computer screen, with a graph showing an upward trend with the word "CUSTOMERS" written above it.

Content Gap Analysis

Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly…

Download
eBook: Overview of Google Algorithm Updates in 2022

An Overview of Google Algorithm Updates in 2022: The Google Update Timeline

Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

Download
An e-book cover image titled 'Core Web Vitals', shows a a man's hands typing on a laptop.

2022 Core Web Vitals Checklist

Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!

Download
Back To Top