Referrer String
A referrer string is a piece of information that a website sends to another website when the user clicks on a link.
Rich Cards
These are previews of websites that provide more information about a particular result.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is the process of acquiring traffic by getting your site shown on search engine results pages (SERPs).
SERP (Search Engine Results Page)
SERPs are the pages that show up when someone types in a query into Google or any other search engine.
SERP Features
Google SERP Features are a simple way to get the most out of your search results page.
Soft 404 Error
A soft 404 error occurs when a URL is configured to return a 404 status code.
Structured Markup
Structured markup is used to identify a document's content and enable it to be parsed by a machine.