Skip to content

Keyword Density

MetricsMobile SEOOn-pageSEO

Keyword Density is the term given to a measurement of the number of times a keyword features on a webpage, taken as a percentage of the total number of words. The keyword density of webpages is taken into account by search engine bots when they index pages, which means the optimising keyword density is one way to improve page rank 

However, a high density of keywords on a webpage can be detrimental to a webpage’s rank. That’s because there’s a threshold beyond which Google’s bots will interpret the high frequency of search terms as keyword stuffing, which is frowned upon by Google and the SEO community.

Find out how many keywords you are currently using and whether you are using the optimal amount with our free Keyword Density Checker tool.

SEO Glossary

View the Blog

From the blog

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

View all Downloads

Downloads

eBook: Overview of Google Algorithm Updates in 2022

An Overview of Google Algorithm Updates in 2022: The Google Update Timeline

Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

Download
eBook: What is PPC

What Is PPC?

There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems…

Download
eBook: SEO Strategy for 2023

SEO Strategy for 2023

Without the correct tactics, your website doesn’t have a chance of appearing prominently on search engine results pages. Because if…

Download
Back To Top