Technical SEO in 2024

Want to prepare your website for Google’s generative search experience? Revamping your brand? Want to boost the user experience on your site? All of these are best done with technical SEO services on your site.

SEO services cover everything from on-page to off-site, but before you worry about growing your link profile, you should always make sure that everything is cleaned up and tidy at home. By auditing your site for technical issues, you can not only enhance every other SEO service you invest in, but also boost landing page conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. rates and get your site ready for AI.

Technical SEO audits, at their core, are still the same today as they were in the past. They look for technical issues and areas of improvement that work to appeal to users and search engines alike. Today in 2024, they also work on getting your brand ready for the new world of generative AI. To learn everything there is to know about technical SEO in 2024, brush up on your knowledge with this technical SEO guide:

What is Technical SEO?

So, what is technical SEO exactly? It’s one of the pillar stone services offered by our SEO consultancy, and one of the most important aspects of any SEO strategy. Just look at what goes on your website. You have your content, visuals, colour scheme, but then you also have things like site speed, link structure, and site security. Which of these is part of technical SEO? Anything to do with the invisible, behind-the-scenes factors that make or break the digital experience.

Here’s just a quick rundown of some factors included in a technical SEO strategy:

1. Site speed
2. Data structure
3. Meta tagsA meta tag is a structured data element that appears in the head section of a webpage.
4. URL structure
5. Sitemaps
6. txt
7. Internal linking
8. BreadcrumbsWebsite breadcrumbs reveal the nesting of webpages within one another in a hierarchy. They’re used to help web users find relevant content, showing up on SERPs.
9. Site Security
10. Mobile-Friendliness

All that is just the beginning of technical SEO optimization, and while generative search is set to change some elements of your on page SEO strategy, all of the above factors will still play a crucial part.

Technical SEO vs On Page SEO

Technical SEO is a part of on page SEO. Rather than focus solely on the front-facing side of things (the content), it focusses on the back-end side of things (like site speed, markup, and so on). Think of technical SEO as the skeleton of your website and on page as the whole body.

White label SEO

Content SEO vs Technical SEO

Content is the other part of your on page SEO strategy. It works alongside your SEO technical strategy to offer users an unrivalled experience. After all, great content means nothing if the site is impossible to navigate, and a well-designed, fluid site means nothing if users aren’t interested in what’s on the page.

How Will Technical SEO Change in 2024?

What is technical SEO going to look like in 2024? The good news is that it’s largely unchanged. Most of the same factors are going to apply. Rather than a new direction, technical SEO is going to add a few new factors.

If you already have SEO management or offer SEO services through a white label SEO service, then these updates will automatically be included in 2024. If you are auditing your website yourself, you will need to pay attention to these key technical SEO tips:

• Put more emphasis on entity optimisation, rather than basic keywordKeywords are the words and phrases that potential customers might search for to find your business. targeting. Do this with a schema markup, internal linking, and entity-related keywords so that AI tools can understand your content best to generate a snapshot.
• Understand user intent when researching user queries to make sure that your content answers their search completely.
• Only use reputable, reliable, and verified information.
• Add multi-media and interactive elements to your content.
• Use AI-powered tools to track, analyse, and improve your future efforts.
• Stay on your toes – SGE is constantly evolving.

It’s important to keep in mind that SGE is very, very new, and the best practices and latest recommendations are going to change regularly and rapidly. That’s why it’s so important to have SEO experts keeping a close eye on the situation working on your behalf, since a single missed Google SE update can unravel your efforts so far.

How Does SEO Technical Boost Your Other SEO and Marketing Efforts?

With 2024’s technical SEO best practices powering your every decision, you can rest easy knowing that all your other SEO and digital marketing campaigns are going to go further. What is technical SEO if not the chance to brush up your home base? The pot of gold at the end of the rainbow? Here are just a few of the ways that technical SEO can improve your overall digital marketing strategy in 2024:

SEO Audit

These new technical SEO changes will mean that you need to give your website an SEO audit for 2024. Yes, a huge focus will be on the technical aspects, but content will also play a part. Only when the two work together will your website be optimised for user satisfaction and search engine and, now, AI tools.

International SEO

One challenge with SGE is the fact that generative search results cut through the noise and give search users a simplified, streamlined answer. This means you have even more competition for an even smaller space. The best way to cut through the competition is to focus on satisfying user intent with long-form, multi-media content and a fully realised international SEO strategy. Only when that page is fully optimised from a technical standpoint, however, will you stand a chance.

Enterprise SEO

Enterprise SEO has always focussed on large-scale websites. These websites will need an even closer look at their internal linking structure, sitemapA site map is a list of pages on your site and their relative importance. Use sitemaps to make it easier for visitors to find what they're looking for, and to ensure that search engines can find all the information they need., and markup in order to benefit from the power of AI tools and generative search. Once you’ve cleaned up your site, however, you stand ahead of the crowd in preparing your business for this new era of search.

On Page SEO

On page and off page, technical SEO is key. Clean up the technical elements on your site with 2024’s technical optimisation strategies, and you will immediately prep your website for AI-powered search, make your site flawless to use for real customers, and improve the efforts of your marketing and off page SEO. It’s all connected, and it all starts with a comprehensive SEO audit, followed by a technical SEO overhaul.