Skip to content

Sitemap

Navigation

A sitemap is quite simply the map of all the publicly accessible webpages on a given website. Sitemaps are usually organised in hierarchical format, as this is the best way to indicate to Google’s web crawlers which pages relate to which other pages – and which are more important than others.  

In order to implement a sitemap on a website, a webmaster must create a file and place it in the website’s root directory. The file should be in XML format in order for web crawlers to easily access and read the file and understand which webpages exist down which hierarchical bonds. 

SEO Glossary

View the Blog

From the blog

Google PageSpeed Insights Explained: What Every Score Means

If you've ever tested your website using Google PageSpeed Insights, you've probably been met with…

Google June 2026 Spam Update Complete: Here’s What It Means For Your SEO Strategy

On June 24, 2026, Google announced that it had started rolling out its latest spam…

All You Need to Know: Agentic Browsing Update for Google Lighthouse

As one of the top SEO agencies out there, our duties extend beyond creating SEO…

How to Optimise Service Pages for AI Search and LLM Recommendations

There’s no hiding from it. AI search and large language models (LLMs) like ChatGPT and…

How to Create Answer-Ready Content for AI Search

Businesses no longer need to create content solely for traditional search engine results pages. AI-powered…

How to Make Your Brand Easier for AI Search Engines to Understand

While traditional SEO will always be important, brands are now also thinking about how they…

LLM Visibility for eCommerce Brands: How to Get Products, Categories and Brands Recommended

How people search and compare products online has changed. Just a few years ago, a…

What To Do Now That the Google May 2026 Core Update Is Complete

Two weeks have passed since we first updated you about the Google May 2026 core…

View all Downloads

Downloads

eBook: SEO Strategy for 2023

SEO Strategy for 2023

Without the correct tactics, your website doesn’t have a chance of appearing prominently on search engine results pages. Because if…

Download
Beginner's Guide to Rich Snippets?

Beginner’s Guide to Rich Snippets

Find out the secret code of how to get a rich snippet in Google.

Download
A blue section with the text "Effective Outreach For Link Building." There is a  laptop screen displaying a Gmail inbox.

Effective Email Outreach for Link Building

Download our free guide of how to run a successful outreach campaign.

Download
Back To Top