Skip to content

5 Ways to Get More High Authority Links to Your Site

Are you struggling to get quality backlinks to your site? If so, you are not alone. The process of building high value backlinks is both time consuming and strenuous, with many marketers resorting to buying links from high authority blogs rather than putting in the effort to get more linksHyperlinks, also known as links, are…
Reading Time: 3 minutes
Blog Post

Are you struggling to get quality backlinks to your site?

If so, you are not alone.

The process of building high value backlinks is both time consuming and strenuous, with many marketers resorting to buying links from high authority blogs rather than putting in the effort to get more links organically.

That said, there are several tried and tested strategies that you can adopt which will result in getting more high authority links to your site.

Interested to know more?

Keep reading to discover how to get more links to your website and how to link to other blogs for an even more effective link building campaign.

1.   Become a source for bloggers

If you want to know how to link blog to the best bloggers and news sites within your industry, you need to find a way to connect with them. Fortunately, there is a simple online tool that can help you do this. Help a Reporter (HARO), is a free service that introduces people who need sources (bloggers and reporters) with people that want links (that’s you).

All you need to do is register as a source, look out for requests that you can contribute to and then pitch your idea.

Alternatively, you could utilize influencer marketing which involves collaborating with a relevant influencer or blogger within your niche. Guest posting can be a highly effective way to increase your brand awareness and drive organic traffic to your site.

2.   Provide great content

When it comes to how to get external links to your website, arguably one of the simplest solutions is by creating great content. However, there is a lot more to creating content than simply being a good writer.

The ways in which you can provide linkable content include:

  • Looking for content gaps within your niche
  • Writing about trending topics
  • Focusing on visuals such as infographics
  • Creating video content (livestreaming is particularly popular)
  • Providing a solution to your users’ problems

You also need to make sure that your content is optimized for SEO; otherwise, it doesn’t matter how good your content is, as your target audience will not be able to find it!

Study your competitors

If you are not sure what sites you should be aiming to get backlinks from, it can be a good idea to carry out a process called competitive auditing. This involves looking at the top performers within your niche to see what they are doing that is so effective in terms “how to get website links”.

Start by looking at how many backlinks they have and where they are coming from. Once you have identified this, you can now use several link building techniques such as blogger outreach, PR, and networking to get yourself some links from these high authority sites.

3.   Publish ultimate guides

Arguably, the best way to get inbound links simply by using your industry knowledge, publishing ultimate guides or pillar content, is like a magnet to high quality backlinks.

Why is this? To put it simply, long-form content tends to perform better on Google than shorter content.

Google wants to provide their users with the best content based on their individual search, and therefore, if you can become a go-to resource on a particular topic, people will link to your page whenever they read about it.

This is both an instant and consistent way to get more links — what’s not to love?

4.   Engage in broken link building

An underused strategy when it comes to how to get more inbound links, broken link building can be time consuming, but it also can be fruitful when it comes to gaining high quality backlinks.

If you are not familiar with broken link building, it involves finding a broken or dead link, recreating the dead content and then asking anyone that has linked to the dead content to link to your new content instead.

This tactic is effective because no one wants dead links on their website; so, by offering them the opportunity to link to your website’s content, you are helping them to fix a problem with minimal effort on their part.

You can find any broken links by using the Dead Link Checker Tool and entering the web page URL into the search box.

Ready to start building an effective link building campaign for your business? Get in touch here today and find out how you can get more links to your site and get rewarded by Google for all your hard work!

James Owen, Co-Founder & Head Of Search

James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.

View all Downloads

Downloads

eBook: Finding the Perfect Link Building Partner

Find the Perfect Link Building Partner

Here is how to find the perfect link building partner, download today!

Download

Seasonal Marketing Checklist

Seasonality can have a huge effect on the success of your business. It is imperative to have a strong digital marketing campaign during periods of high consumer demand. 

Download
A central illustration of a computer screen, with a graph showing an upward trend with the word "CUSTOMERS" written above it.

Content Gap Analysis

Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly…

Download
View the Blog

You may also be interested in...

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Want to succeed with your digital marketing? Success, at least in today’s evolving landscape, requires…

View all Guides

Online Guides

8 Best Link Building Agencies in the World
View guide
The 10 Best US Link Building Agencies
View guide
6 Best Affordable Link Building Agencies
View guide
8 Best B2B Link Building Companies
View guide
6 Best Casino Link Building Companies
View guide
7 Top eCommerce Link Building Companies Ranked
View guide
7 Best Crypto Link Building Companies
View guide
4 Best Enterprise Link Building Companies
View guide
Back To Top