Link Building is the practice of generating backlinks to a certain website from other websites. It’s a key component of SEO best practice, as building up backlinks is one of the ways in which SEO experts are able to rank their webpages higher on search engine results pages (SERPs).
“Whitehat” or legitimate backlink building techniques include reaching out to social media users and influencers, bloggers, and other content publishers with the intention of encouraging them to share links to a website’s content. High-quality content is usually more likely to generate backlinks than poor-quality content.
“Blackhat” techniques, which are frowned upon and often spotted and penalised by Google’s advanced algorithms, include paying third-party link websites to link extensively to certain webpages. Link farming is also a practice that is considered to be detrimental to page rank if spotted by Google’s bots.
