For those new to SEO, Google’s Webmaster Guidelines offer some basic tips and recommendations about getting indexed or getting found by the search engine’s crawlers. It’s an easily accessed online document that website owners can learn basic SEO requirements from.
Crucially, Google Webmaster Guidelines also include a section on the practices banned or frowned upon by the search engine. Following these practices can result in a heavy ranking penalty, or even the delisting of a website entirely, negatively affecting their traffic. This is, therefore, a useful resource for those wishing to understand where the line stands between accepted and illicit SEO practices.
