Skip to content

IP Address

Server Responses

An IP address, short for an Internet Protocol Address, is a series of either four or six 3-digit decimal numbers which are presented in a long line separated by periods (full-stops). This string of numbers and dots is unique to each computer.  

The purpose of an IP address is to locate the computer on the internet. It can be used to effectively rout traffic to and from the device or server, or to forensically locate a web user from the code of their IP address. IP addresses can be hidden in various ways, including with the use of a VPN. 

SEO Glossary

View the Blog

From the blog

Google August 2026 Spam Update Has Finished Rolling Out: What It Means

Google announced it was rolling out a further spam update on August 18, 2026. It…

What Does a White Label SEO Partner Actually Handle?

Growing an SEO agency takes a lot of hard work. You've got to keep up…

How Can Brands Compete in ChatGPT Without Paying for Ads?

AI has become part of how people research and look for products, as well as…

How to Build a Multi-Layered Link Building Strategy That Works

Some backlinks can help a key service page gain authority, while others help to strengthen…

Why Visibility Isn’t the Same as Recommendation

For years, brands across industries have had one focus: getting higher Google rankings so their…

How Community Mentions Help Get Your Brand Featured in ChatGPT

Artificial intelligence (AI) is changing the way that people are searching for information. Tools like…

Why Editorial Coverage Is Now Essential for Brand Authority

When your target customer heads to Google to search for a product or service, or…

Why Topic Association Is the Next Frontier of AI SEO

Instead of scrolling through pages and pages of endless search results, more people are now…

View all Downloads

Downloads

eBook: E-E-A-T Your Way To SEO Success

E-E-A-T Your Way To SEO Success?

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content…

Download

Seasonal Marketing Checklist

Seasonality can have a huge effect on the success of your business. It is imperative to have a strong digital marketing campaign during periods of high consumer demand. 

Download
Download E-book Cover Image 'Web Core Vitals', Laptop Displaying Google search home page

How to Choose an SEO Agency

Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!

Download
Back To Top