Machine learning is a field that sits within research into artificial intelligence more broadly. The objective of machine learning algorithms is to allow computers to learn from their experience in order to optimise their actions, without being explicitly programmed to achieve those actions.
Many algorithms in the field of SEO are considered to run via machine learning. For instance, Google’s RankBrain uses machine learning in order to continually assess data on a page’s rank based on historical data. Machine learning is developing fast, with new applications developed every week. Learning how these work can help marketers understand how to make websites and webpages perform better.
