Skip to content

Mobile-First Indexing

Mobile SEO

Mobile-first indexing refers to the use of mobile versions of webpages (rather than their desktop alternative) to index and rank URLs. This practice has been adopted by Google in recognition that the majority of their users access the search engine via a mobile device rather than a desktop.  

Those websites that have not optimised their content for mobile display, or who have not built out a mobile display alternative, will experience a demotion in Google’s ranking system when the mobile-first index is used. Regardless of the index, Google’s intervention to create mobile-first indexing shows that the majority of web users will access websites using their phones, not their computers and this should be considered when creating one.  

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

View all Downloads

Downloads

A blue section and the text "The Millionaire Guide On SEO." The right side is filled with scattered U.S. one-dollar bills.

The Millionaire Guide on SEO

Download our free Millionaires SEO Guide Today!

Download
Download E-book Cover Image 'SEO Budget Management', Fountain pen pressing on calculator plus icon

SEO Budget Management

Budgeting for SEO is a terrifying prospect. There are so many elements in play, and seemingly endless considerations, rendering it…

Download

Seasonal Marketing Checklist

Seasonality can have a huge effect on the success of your business. It is imperative to have a strong digital marketing campaign during periods of high consumer demand. 

Download
Back To Top