Nofollow is an attribute which can be added to a link tag to tell search engines not to consider the link on a web page as an endorsement. If nofollow tags aren’t added to links, they’ll enhance the target page’s rank, as search engines regard interpret links as a sign of authority.
The instruction carried by the nofollow attribute is for the search line not to follow the link at all. However, SEO professionals are in agreement that it’s possible for search engines to follow the link, and that they sometimes do.
In order to add a nofollow link, you’ll need to code something like the following:
<a href=“https://www.websiteurl.com/page“ rel="nofollow">Read more</a>.
