Skip to content

Robots.txt File

A robots.txt file instructs search engine bots to inspect and index certain pages and not to inspect or index others. It’s a simple text file placed within a website’s root directory.  

In any robots.txt file, there are three options (known as elements): User-agent, Disallow, and Allow. These are messages to Google’s bots, such as Googlebot or Googlebot-Image, as to which pages and files they are permitted to access and which they are not. To target a specific Google bot, the robot.txt file should be written: 

  • User-agent [name of the bot the message is intended for] 
  • Disallow: [the URL you want to block] 
  • Allow: [the URL path within a blocked parent path you want to unblock] 

SEO Glossary

View the Blog

From the blog

Insight into the Google September 2026 Spam Update: What It Means for You

Towards the end of September, on the 24th, Google released the second spam update in…

How to Budget for Link Building in Your SEO Strategy

The amount you invest in your link building budget should be based on the realistic…

How to Prepare Your Site for AI Agents

Search engines aren't the only automated systems accessing, interpreting, and making sense of content found…

How to Approach SEO for Specialist Markets

There's plenty of scope when creating SEO campaigns. Each industry that turns to experts for…

3 Reasons to Use Press Release Distribution for SEO and AI Search Visibility

PR has long supported brands in building authority and spreading awareness, but PR distribution has…

Managed SEO vs Buying Individual SEO Services: Which Is Right for You?

SEO can be complicated. It’s constantly changing and is not a one-and-done job. That’s something…

Google August 2026 Spam Update Has Finished Rolling Out: What It Means

Google announced it was rolling out a further spam update on August 18, 2026. It…

What Does a White Label SEO Partner Actually Handle?

Growing an SEO agency takes a lot of hard work. You've got to keep up…

View all Downloads

Downloads

eBook: Finding the Perfect Link Building Partner

Find the Perfect Link Building Partner

Here is how to find the perfect link building partner, download today!

Download →
Beginner's Guide to Rich Snippets?

Beginner’s Guide to Rich Snippets

Find out the secret code of how to get a rich snippet in Google.

Download →
eBook: What is PPC

What Is PPC?

There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems…

Download →
Back To Top