Social Media Marketing is the term given to marketing that takes place on social media platforms such as Twitter, Facebook, Instagram, and TikTok. This form of digital marketing can include paid advertisements, promotional web events, contests and ballots, user engagement strategies, and other common marketing techniques.
Social Media Marketing is considered highly effective in delivering young traffic to certain youth-focused websites and companies. Paid adverts can target certain demographics due to the data that social media platforms collect, while content posted for free can generate thousands of impressions to build a brand reputation.
