Skip to content

Structured Snippets

SERP FeatureUser Experience

Structured Snippets is a SERP (Search Engine Results Pages) Feature that is sometimes attached to individual search results. This feature is designed to display key information that might be of interested to a web user about the landing pages that feature at the top of organic search results pages.  

For instance, Structured Snippets might show data on the date of events, the rating of a movie, the genre of an art piece, and other key information that will help the web user know which page to navigate to. These snippets are pulled from the webpage itself and should therefore be labelled accordingly for Google’s bots to index and display accurately.  

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

View all Downloads

Downloads

A blue section  and the text "eCommerce SEO Handbook." The image shows a person using a laptop to shop online.

eCommerce SEO Handbook

The essential eCommerce SEO Handbook, download your free copy today!

Download
eBook: E-E-A-T Your Way To SEO Success

E-E-A-T Your Way To SEO Success?

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content…

Download

Search in 2022: Key Findings So Far

The search engine landscape is constantly changing; search in 2022 is no exception. New trends and algorithm updates occur all the time in the search engine world.

Download
Back To Top