Skip to content

Web 2.0

SEOSEO History

Following on from the early internet in the 1990s, Web 2.0 is the term given to the form of the internet popularised in the 2000s. Usually, Web 2.0 will refer to websites that support User-Generated Content (UGC). These websites include social media websites, blogging networks, and forums.  

Another feature of Web 2.0 is the development of user-friendly intersects for people to create their own websites or platforms, either to connect with friends or to promote their business. Platforms that have come to epitomise the Web 2.0 revolution include Facebook, YouTube, Twitter, Tumblr, and other famous social media websites.  

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

View all Downloads

Downloads

Download E-book Cover Image 'Link building and Managed SEO', Professional pointing at laptop screen

Link Building Vs Managed SEO

Link Building or Managed SEO which is right for me?

Download
A blue section with the text "Effective Outreach For Link Building." There is a  laptop screen displaying a Gmail inbox.

Effective Email Outreach for Link Building

Download our free guide of how to run a successful outreach campaign.

Download
eBook: Finding the Perfect Link Building Partner

Find the Perfect Link Building Partner

Here is how to find the perfect link building partner, download today!

Download
Back To Top