A strong backlink profile will boost your search engine rankings, generate more organic trafficOrganic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page. to your site, and provide your business with a competitive edge online.
For this reason, you might be debating if it’s best to buy backlinks or acquire them naturally. If you choose the latter, you could wait many months to secure one backlink while your rivals are taking steps to strengthen their profiles daily.
You might be cautious about paid backlinks, as Google has claimed it isn’t a huge fan of the tactic, as it views it as a link scheme that’ll violate its search guidelines.
However, many site owners continue to buy SEO backlinks and use them in a natural, valuable way, helping to boost their search rankings.
Of course, there are some dos and don’ts you’d be smart to familiarize yourself with before you invest in a backlink service. Here are the things to know before buying backlinks.
Buying Backlinks is a Smart Choice
As mentioned, paid backlinks will violate Google’s Search Essentials, but it’s no different from many alternative link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. tactics.
Although deemed a white hat technique, blogger outreach still requires you to ask another webmaster for a backlink, which could technically be viewed as a violation.
It’s almost impossible to build a strong backlink profile without buying linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages., which is why many businesses continue to do so to gain a competitive advantage in the SERPs.
It’s the Fastest Way to Build a Strong Backlink Profile
Google has an unrealistic attitude about link building. Yes, on-page SEO optimization and high-quality content can help you earn backlinks based solely on merit, but it’s a slow way to grow your backlink profile.
Competition is tough in every industry, and most brands can’t afford to wait years to accumulate many backlinks.
It will likely take many links to close the gap between your website and its direct rivals, especially if you’re going up against larger, more established competitors with effective SEO strategies.
Turning to a reputable backlink service will ensure you secure high-quality link placements on various trusted websites. It will help you outperform the competition in the SERPs at a much faster pace.
It Will Boost Your KeywordKeywords are the words and phrases that potential customers might search for to find your business. Position Rankings
Without buying backlinks, all you can do is incorporate a target keyword and pray it helps you rank better in search engines.
Keyword placement and exceptional content are crucial for online success, but they alone are unlikely to push one or more powerful competitors down the SERPs.
If you’re eager to improve your site’s visibility in Google, link buying is the best way to earn a higher keyword position ranking.
Google uses backlinks as credibility votes, as they help it judge the site’s quality, accuracy, and relevancy. If you want Google to trust your website, you must develop a healthy backlink profile, or you’ll fail to compete with your rivals in the SERPs.
The higher your domain authority (DA) score, the more authority your website will have, and the better it will rank in search engines.
If you make it your mission to secure quality backlinks from high-authority sites, you’ll boost your keyword position in Google.
Work Smarter, Not Harder
Earning links organically will take much time, hard work, and patience. Also, the slow approach will give your rivals a competitive advantage, and you might never be able to catch up.
A backlink service can bolster your backlink profile at a fast pace, and you’ll soon generate a considerable amount of organic traffic, quality leads, and many conversions.
It doesn’t matter if you organically build backlinks or buy them; the end result will be the same, but the latter will take less time and effort and provide much faster and more fruitful results.
Paid Backlinks Aren’t Created Equal
Be cautious when building backlinks, as they aren’t all created equal, which is important to remember whether you’re buying links or earning them organically.
If you choose to buy backlinks, the costs are often determined by many factors, including the third-party website quality, the link relevancy, and the industry.
For instance, it’s wise to avoid cheap backlinks, as you might secure a link on a spammy or low-authority site, which could harm your SEO strategy. It signals to Google that your content doesn’t provide much value or isn’t trustworthy, which may affect its rankings.
If you want to build many backlinks in a short space of time, medium-quality backlinks are a wise choice. You’ll secure a placement on a site with moderate domain authority and relevancy, which will support an SEO campaign. However, prices will vary and are often based on the site’s niche and domain authority.
High-quality links on a relevant, high-authority site will be expensive, but they could help you outrank your industry rivals online. You can expect to pay a large sum for this type of link, but it will have a powerful impact on your search engine ranking, meaning it could provide a superb return on investment. It’s a smart tactic if you have a healthy backlink profile but want to outperform a competitor in the search results.
What to Avoid When You Buy Backlinks
You must be smart when you buy backlinks. If Google identifies you’ve been paying for links, they could devalue them, and you may as well have placed your money down the drain.
If caught, your pages may drop down the search results, negatively impacting your online visibility, web traffic, and conversions. In some cases, Google could remove your site from the search engine until you’ve disavowed the backlinks.
You can prevent the above from happening by avoiding:
- Private blog networks (a network of sites designed solely to sell backlinks)
- Sitewide links (links that appear in the footer, sidebar, or navigation bar)
- Using unnatural anchor textAnchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to. ratios (avoid excessive exact match and use a mix of branded, partial match, and natural anchors)
Conclusion
As you can see, there is a right and a wrong way to buy backlinks. The option you choose will determine if you’re penalized in the search engines or rank highly in the SERPs, which is why you must pick wisely.
If you’re struggling to generate much organic traffic or boost your keyword ranking, we can help. Contact us today to learn how an SEO audit and other SEO services can improve your performance in the SERPs.
