White Label SEO/SEO resellers

Do you operate an agency? Are you hoping to provide search engine optimization (SEO) services for your clients, but your budget isn’t open to hiring a team of in-house SEO experts? The good news is there’s a solution for this problem: white label SEO.

Also known as SEO reselling, white label SEO is where you work with a separate agency or company. They effectively serve as an extension of your company, allowing you to increase the number of services you currently offer to customers.

However, there’s a lot more to SEO resellers than this introduction suggests. Below is a comprehensive guide that delves further into what an SEO reseller exactly is, how to pick the right white label SEO agency, tips for selling SEO, and so much more.

What is an SEO reseller?

Offering SEO services as part of your agency is easier than it seems. You don’t have to become an SEO mastermind overnight. You don’t need to hire SEO specialists to get up and running. You also don’t need to dedicate time and resources you cannot afford to use on SEO.

By working with an SEO reseller, you can forget about all of these worries – yet still provide your customers with SEO services. Simply advertise SEO services on your platform. Once a client pays for an SEO service you offer, you hand this over to the reseller, they complete the work, and you take the credit.

By advertising these SEO services as your own, the client is none the wiser that an external agency has done the work. This means your agency’s legitimacy isn’t questioned while you gain an extra revenue-generating service. The SEO reseller is also a specialist, which means your client receives high-quality work from this new arm of your business.

It’s a win-win for everyone involved.

When to consider outsourcing SEO

White label services are often used by agencies that work in fields such as marketing, design, and development. However, when should your own agency consider outsourcing SEO? Here are a few scenarios to contemplate:

Building a new team is too expensive

If you took the conventional route to provide SEO services for clients, you’d have to create a new department, hire employees with marketing skills, and advertise these services. Putting together a team is difficult. Along with the time and resources it takes to find the right people for the job, it puts a serious dent in your agency’s budget.

By working with an SEO reseller company, you can instantly forget about splashing out a ton of money on building a team. You instantly get a ready-made, experienced team ready to do all SEO tasks on behalf of your business – and their fee is covered by the profits you generate from selling their services.

You want to add a new service

SEO is an in-demand service. Not only is it one of the most popular and effective forms of digital marketing, but it’s also complex and time-consuming. Businesses can struggle to effectively run an SEO campaign in-house, so they look for assistance elsewhere.

You can provide them with the solution they seek.

As a growing agency, SEO services are not something you want to skip on. Yet trying to offer these on your own is going to present the same issues that standard businesses face with running SEO campaigns. By joining an SEO reseller program, you can introduce these services, and not worry about the time and expertise required to run campaigns.

Boost revenue from current clients

Trying to acquire new customers costs a lot more than retaining current ones. As a result, you should attempt to boost your revenue by upselling to existing clients. One way of doing this is by offering additional services. With SEO services as part of your portfolio, you suddenly have something new that can catch their interest and get them spending more.

Maintain high standards

As mentioned above, SEO is complex. There are many different tactics involved, updates regularly change the search engine landscape, and there’s no slowing down at any moment. If you put together a team with little to no experience in the SEO world, the lack of quality will be quickly evident to clients.

With a professional White Label Reseller, there’s no worry about a drop in standards. Your clients will still receive the high-quality service they expect from your agency, ensuring your reputation doesn’t take a hit.

Common services to outsource

SEO is a multi-faceted marketing strategy. Certain clients will want a full-service package with everything covered, while others will only pick one or two services to aid their marketing efforts. Below are the common SEO services you’ll outsource to a white label agency:

• Link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs.: Link building is one of the most integral components of SEO. It’s also one of the most difficult to conduct effectively. As a result, many businesses are searching for help in link building. By outsourcing this service, you can be confident an experienced team will increase the volume of high-quality inbound linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. pointing to a specific website.
• Keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here.: Without using the right keywords, a business will fail to turn up in relevant search results. This is why keywordKeywords are the words and phrases that potential customers might search for to find your business. research is essential. By offering this service to clients, you can find the keywords that can propel them to the first page of Google’s rankings by proxy of the white label agency you’re working with.
• Content development: If a website hasn’t been correctly optimized, it will feature many missed opportunities to rank highly on the SEO scale. With a content development service, an SEO analyst will go through the site, spot any areas with potential to improve, and develop this content to properly optimize it.
• Guest posts: Guest posts are a great way to attain backlinks to a website. As the name implies, guest posting is the process of writing an article and having it published on an external website. When a business signs up for this service, an agency will produce the content, including any relevant links and keywords, and find relevant sites to post the articles on.
• Website analysis: A thorough website assessment can take time and effort. Yet it’s also something that provides a clear idea about where a business stands with its SEO efforts. This is why many site owners decide to opt for website analysis as their first service, as they gain valuable insights to build on from.
• SEO Reports: A report or analysis isn’t just appropriate for the start of an SEO campaign. SEO is constantly evolving, which means regular reports can keep businesses in the loop as to how the landscape has changed. For example, new keyword trends can be identified, presenting opportunities to shift focus and target valuable search terms before the competition.

Before selecting an SEO reseller: questions to ask

You’ve seen the benefits. Now you want to work with an SEO reseller. There’s just one issue: how do you find the right SEO reseller for your agency?

When researching the different SEO resellers out there, you will likely come up with a shortlist of viable options. Then it’s the tricky case of picking one. To make the decision easier, it makes sense to ask them questions about how they operate.

Here are some questions to consider:

• How much experience do you have selling SEO services?
• What is the skill set possessed by individual members of your team?
• How do you stay up-to-date with the latest SEO trends?
• How much do you charge for services, and what payment structures are offered?
• Does your agency only use white hat SEOWhite hat SEO is an ethical form of search engine optimization (SEO) which follows the guidelines and best practices for search engines to allow a website to rank higher in a search engine's results page. techniques?
• Do you have a scalable SEO reseller program?

Selling SEO: our top tips

Simply offering SEO services as part of your agency doesn’t necessarily mean you will generate sales. To get the ball rolling, here are top tips when selling SEO:

• Get the price right: The beauty of using an SEO reseller service is you have the freedom to price the services as you wish. However, it’s essential you pick a competitive price point that entices customers. You also have to decide on using flat-rate pricing or multi-tiered pricing.
• Advertise your services in full: You now have a wealth of SEO services at your disposal. Make sure you shout from the rooftops about them! Don’t undersell what you have to offer – the right sales copy can make all the difference in getting clients on board.
• Reach out to clients: Of course, you don’t have to wait for clients to come to you. Initiate the contact and reach out to clients. Demonstrate to them how your SEO services can merge with the current services they are using via your agency.
• Make it easy: Clients shouldn’t have a hard time adding SEO services to their overall package. Make sure this is easy for them to do. Provide clear communication and offer a range of SEO packages they can choose from.

For more information on selling SEO, make sure to read our in-depth White Label SEO Resellers – Buyers Guide.

How to work with an agency to guarantee client consistency

An SEO reseller service should feel like a natural extension of your business. It should function seamlessly alongside the in-house services you provide for clients. If it doesn’t, consistency can quickly become an issue.

Your agency partnership needs to be strong to guarantee consistency across the board. Communication is key. Certain resellers will provide you with a custom dashboard to place orders, track their process, and manage them accordingly. You’ll also want a point of contact where calls and emails will be answered immediately.

Speaking of communication, learn more about our white label SEO packages and Book A Call. As one of the world’s leading SEO reseller agencies, we know what it takes to deliver SEO services to your clients seamlessly and with the quality they expect.