12 Link Building Techniques That Work in 2025

In 2025, there is one SEO method paving the way for businesses: link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs.. Though the SEO landscape has faced a significant shift, with Google’s continued algorithm updates and the rise of Google AI Overviews, traditional SEO techniques should not be ignored.

If you want your business to stay ahead of the rest, it’s time to consider the future. Future-proof your strategies with approaches that comply with the changes we see today. Link building techniques in 2025 are flexible and can evolve with the innovations of search engines in this day and age. In this blog, we will explore 12 techniques that will help you build a resilient and sustainable SEO strategy for your brand, delivering the results that you want to see in 2025.

1. Create Authority Content Worth Linking To

One of the major cornerstones of link building services is to link to high-quality content. Earning authority backlinks naturally is so much easier when the content linked to is genuinely useful, insightful and well-written because it’s much more likely that it will be shared again. It’s as simple as that!

What you really need is evergreen content. Content that isn’t going to be outdated or irrelevant in a few months’ time. Consider sites like in-depth guides or answers to common industry questions. If you want to take it a step even further, consider backing up the claims in your pieces with original research. Research, case studies and statistics are fantastic methods to become a more trustworthy source, improving your SEO strategy.

High-quality content isn’t just about keywordKeywords are the words and phrases that potential customers might search for to find your business. placement or length. It’s about value. Be the expert, the go-to guide, the insightful voice people trust. That’s how you build linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. that actually move above the rest.

2. Digital PR Campaigns

Digital PR link building is all about building relationships that earn you valuable backlinks from authoritative websites. Brand mentions from trusted sources boost your site’s reputation and visibility.

HARO backlinks (Help a Reporter Out) are one of the best ways to start out. Connect with journalists looking for expert quotes, share your insights and get features in the news stories that they produce. Blogger outreach and press releases are other powerful tools you should utilise.

A digital PR strategy that is well-executed is essential for any comprehensive SEO campaign. This will help you reach the right audiences and expand your brand. Regular backlink analysis is going to be your best friend, helping you track which tactics are driving the most impact.

3. Guest Posting on Niche Websites

Focusing on relevance, authenticity and quality is the way to earn guest posting backlinks in 2025. Niche websites that closely align with your industry help to boost your credibility and help you secure valuable editorial backlinks that search engines love.

Content collaboration helps to improve your managed SEO campaign because unique and original content is created that the audience actually finds useful. This helps ensure that your links feel natural and not forced or spammy.

Remember, it’s not just about how many backlinks you need to rank, but about building a diverse, authoritative backlink profile through meaningful partnerships like niche guest blogging.

4. Broken Link Building

Broken link building is a smart way to boost your SEO. Choose relevant websites and use online tools to spot dead links, then offer your own content as a replacement.

You can also outsource to make this easier for you, like with our broken link services here at Click Intelligence. Effective backlink outreach includes reaching out to sites and helping them reclaim lost links and earning your business new ones.

Not only this, but this strategy also pairs well with resource page link building, which creates opportunities for both you and the client site. It’s a win-win!

5. Skyscraper Technique 2.0

Let’s talk about the update skyscraper link building method. This is how it works:

• Starts by analysing top-ranking content.
• Create content upgrade that adds more value.
• Use competitor backlink analysis to find those linking to similar content.
• Offer you own improved content.

This is a smart link prospecting approach that helps you earn quality backlinks by offering something better than what they already have.

6. Building Links Through Podcasts

A fun and organic way to earn podcast backlinks is by featuring as a guest on podcasts or even hosting your own show. With podcast guest outreach, you can share expert insights, driving traffic and links back to you.

Don’t forget audio SEO either! Make sure to optimise episode titles and descriptions for search purposes. Interviews are perfect for interview link building, which creates natural and high-quality backlinks.

7. Resource Page Link Building

If you want to get quality resource page backlinks, you need to find good resource pages related to your niche. How? Check out niche directories and other helpful educational sites that list useful content. When you reach out to them, be sure to keep it simple and friendly by using outreach email templates.

This is a simple way for you to build solid and natural educational backlinks that ultimately will help with your SEO.

8. Link Exchanges with Caution

Being cautious when it comes to link exchanges is a must. You don’t want any SEO penalties, so focus on exchanging links with trusted and relevant sites. These could include those that feature curated links in trusted resource pages.

Approach link exchanges with the same care as you would resource page backlinks, by using thoughtful and polite outreach to carefully manage the exchange.

9. Building Local Backlinks

If you want to earn strong local SEOLocal SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business. backlinks, local link building in a specific area is a must. You can do this through local events and community sponsorship, as well as partnering with nearby businesses. Another way to boost visibility locally is to get listed in local business directories. If you have an online store, combining local methods with ecommerce link building and further ecommerce link building strategies will help to extend your reach.

10. Influencer Collaborations

Collaborating with industry experts like influencers is another great way to earn quality backlinks and boost your business visibility. With influencer link building, you have the opportunity to gain natural brand mentions on blogs, social posts and other places online. Consider strategies like co-created content, such as interviews or long-term influencer partnerships and brand collaborations. These help to build long-term trust and credibility.

11. User-Generated Content and Testimonials

An often-overlooked method to earn testimonial backlinks is through vendor testimonials or product reviews. Companies will link back when you provide helpful reviews and feedback. Not only is this great for your SEO, but it also helps with your trustworthiness, showing other businesses and customers that you are a well-connected and reliable source.

12. Leveraging Social Signals for Links

Social shares SEO can help to indirectly boost link opportunities for your business. Social media link building helps with brand visibility by getting your content shared with a wider audience.

Create viral content to grab the attention of the audience, other bloggers, journalists and websites to earn natural backlinks. The more visibility and shares you get, the more links come your way.

Future-Proof Your Link Building Strategy Today

The key link building techniques that work include creating high-quality content and collaborating with influencers. Tapping into local communities and being cautious with link exchanges are all ways that you can boost your SEO and link building today.

The key point is to focus on future-proofing your link building to adapt to constantly changing algorithms, AI-driven updates and user behaviour. Doing this will help your business stand out and create outreach like never before.

Build meaningful relationships and prioritise white hat backlinks to invest in long-term link building that supports your success. This smart and strategic approach ensures that you’re on a path to strong brand authority and future-proof SEO.

Ready to take your strategy further? Discover our link building services or book a call to discuss how our expert link building service can support your business’s growth.