How to Successfully Outsource Link Building
It’s time to improve your SEO game. With the industry moving at lightning speed, it’s…
From keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here. to local searches and link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs., search engine optimisation is not for those without passion for the industry. In fact, a link building addiction is often a natural by-product from a love of SEO and will determine every decision a person’s makes and the action they take online.
If you believe you might be living with an SEO obsession, you will be happy to know there are nine tell-tale signs that can prove you are head over heels in love with link building.
As any marketer will know, link building is an integral aspect of a solid online strategy. If you are a professional SEO expert, the chances are link-building, and link-baiting has become almost a hobby, as well as a career. So, you probably read about it during your commute, at work, or on your day off.
Most people will smile widely when hearing the words “panda” or “penguin,” but you might now immediately think of the troublesome Google updates that can destroy many SEO campaigns.
It is impossible to look at the zoo animals the same way again, as you will think about the annoying mechanisms that penalise sites for keyword stuffingKeyword stuffing is a technique that attempts to give pages higher rankings in search engine result pages by inserting the same keywords over and over again., link farming, and many more black-hat techniques. You probably wonder what much-loved animal Google will ruin for you next. Will it be a zebra, a tiger, or a monkey? You will have to wait to find out, unfortunately.
Let’s face it; content is king. However, this phrase is almost redundant as it has been used so many times by SEO experts and marketers throughout the decades. It is always the butt of a joke, and it is mostly funny because it is true. You just wish people would use a different saying for it! You probably have, however, said the phrase yourself. If you have said it, you might be happy to learn you are a true link building fanatic. Congratulations!
Most avid link builders now know exactly how to summarise a webpage in exactly 156 characters. It might now be as easy as breathing to you. You will know the keywords to use and the language that will make people click on a site. If you can do this without even counting the words, you are officially a link building addict.
As many SEO experts will know all too well, increasing a website’s rank can take a great deal of time, hard work, and patience. You will need to learn the best techniques, monitor your competitors, and track your backlink profile regularly.
That is why it can be incredibly frustrating when you hear the following phrases:
SEO addicts can become truly annoyed by other people’s lack of knowledge, as they understand the complexities of creating a powerful campaign. It is, however, important to remember that not everyone is as knowledgeable as you when it comes to link building methods or results, which is why you must have a little patience.
While website traffic might be the biggest concern or annoyance for many business owners or webmasters, you might absolutely love it. To you, it is probably the best part of your job, as it means your hard work and efforts are now paying off. You love embarking on keyword research, implementing a strategy and watching a site reap the rewards.
Not only might you love to watch the numbers increase, but you may also enjoy logging in to Google Analytics to spot your chosen keywords appearing, watch your bounce rateBounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. decline, or to discover your highest performing pages. Even low-performing pages might give you a buzz, as it will give you another challenge to complete. A flurry of traffic will also mean a client or employer is happy, and you have earned your salary for the month, so it can provide a little bit of extra job satisfaction.
Only true link builders can consider themselves multi-lingual in both HTML and coding. You will know all there is to know about Meta, H1, H2 and Alt Tags. You will also understand the importance of anchor texts, 404 redirectsA redirect is a web page that loads in place of another web page., no-follow links, and indexing. It will become a part of your day-to-day language, which will prove you are an expert while leaving many other people scratching their heads.
As keywords will become a major aspect of your daily life, you might have a sudden urge to use them everywhere. You will hear a topic and will immediately think of 10 similar keywords that could help it to rank online, even if the topic has nothing to do with your job! You might also need to regularly fight the urge to add a relevant anchor text into every link… even the links you add into an email to a colleague, client or boss.
Link builders will never look at an article online the same way again. After a quick read of an article, and estimating the word count, you will more than likely know its keywordKeywords are the words and phrases that potential customers might search for to find your business. density. Rather than thinking about what you have learned from the article and how it can help you, you will look for flaws in the anchor text or backlink and will immediately know where a site is going wrong. It is a gift as much as it is a curse.
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