Skip to content

Everything You Need To Know To Sell SEO

Are you a digital marketing agency that is great at what you do but unfortunately, SEO is not one of your many talents? If yes, don’t worry. You can still sell SEO services to your clients, and you don’t even need to hire an in-house SEO expert. Find yourself a white label SEO company. The…
Reading Time: 3 minutes
Blog Post

Are you a digital marketing agency that is great at what you do but unfortunately, SEO is not one of your many talents?

If yes, don’t worry. You can still sell SEO services to your clients, and you don’t even need to hire an in-house SEO expert.

Find yourself a white label SEO company.

The beauty of white label SEO is that, even though you outsource your SEO campaigns to a third party, they will still be branded as your own. This means that your clients can enjoy a streamlined and all encompassed service, but you do not need to worry about becoming an SEO expert overnight.

Not sure that selling SEO is worth the effort?

Let’s first take a look at why offering SEO services to your clients is so crucial and then move on to the process of white label SEO outsourcing and how you can ensure you choose the best white label SEO agency for your business.

Why you need to offer SEO services

If you are not entirely convinced about whether or not to offer SEO services to your clients, then the below statistics should help to convince you:

  • Google has received nearly 2.3 trillion searches this year alone
  • The first five organic search results accounted for 67.6% of all the clicks
  • Google uses more than 200 factors to rank websites
  • Google remains the most popular search engine platform with a net share of 73.3%

What does this mean for your clients?

Suppose they are not currently using SEO to boost their website’s ranking. In that case, they are missing out on a highly effective way to increase their visibility online, drive more organic traffic to their site, and increase their conversion rate.

Furthermore, in terms of you as an agency, your clients may well be wondering why you are not offering SEO as part of your digital marketing services. Even worse, they may already be going elsewhere for help with their SEO campaigns.

What is white label SEO?

Now you know why you need to provide your clients with SEO services, it is time to find out how you will do it. If you have heard of white label SEO, but you are not entirely sure what it entails, then you are about to find out.

Using a white label SEO reseller involves outsourcing your SEO to professional SEO experts but providing the services to your clients under your brand name.

Effectively, you get to reap all the benefits of providing your clients with effective SEO services without any of the hard work.

white label seo explained

Why should you use white label SEO services?

If you wonder why should I use white label SEO reseller services rather than learn how to carry out SEO myself, that’s a fair question.

Fortunately, there is a simple answer to this.

SEO is a complicated and continuously changing process. It can be time-consuming; it can be expensive, and it can be incredibly frustrating.

That being said, if you hire one of the best white label SEO companies, you can enjoy:

  • Branded high-quality SEO reports that showcase the success of your clients SEO campaigns
  • Ongoing support in terms of SEO services for your clients.
  • A simple way to upsell your current services to include SEO

Plus, it is much cheaper than having to hire an in-house SEO specialist or utilize a freelance SEO expert’s services.

What can I expect from a white label SEO company?

In terms of choosing the right white label SEO reseller services for your business, there are several key elements that you should be looking for:

Keyword research

One of the most crucial aspects of SEO, your chosen white label SEO reseller program, should be carrying out keyword research on your clients’ behalf to find out how they can optimize their website and content.

On-page SEO audit

An on-page SEO audit involves your white label SEO company conducting a full audit of your clients’ website and its ability to rank highly in SERPs. It will also allow them to identify any issues with your clients’ website, holding them back from being ranked higher by Google.

Link building

If you want to help your clients improve their search ranking, they need to get quality backlinks. Therefore, you should ask your chosen agency how they plan to build quality links for your clients.

Tracking

A vital part of any SEO campaign, you need to ensure that the company you choose is tracking their efforts to ensure you provide your clients with the best possible service. In terms of white label local SEO, you want to ensure that your white label SEO company is tracking both your global and local rankings for optimal results.

Are you looking for the very best white label SEO services for agencies? Look no further; we have a proven track record in white label SEO and are ready and waiting to help you succeed in this exciting new chapter of your business.

James Owen, Co-Founder & Head Of Search

James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.

View all Downloads

Downloads

eBook: What is PPC?

What Is SEO?

Ever wondered why certain websites appear at the top of Google’s results page when you search for something?  That’s no…

Download
An e-book cover image titled 'Core Web Vitals', shows a a man's hands typing on a laptop.

2022 Core Web Vitals Checklist

Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!

Download
eBook: SEO Strategy for 2023

SEO Strategy for 2023

Without the correct tactics, your website doesn’t have a chance of appearing prominently on search engine results pages. Because if…

Download
View the Blog

You may also be interested in...

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

How Important Are Citations for SEO in an AI Era?

Citations are a long-standing SEO trust signal that helps increase visibility in local search results…

Changing Established URLs: What Should You Consider?

Picture this: you're working at an SEO agency, managing multiple clients and delivering strong results…

Understanding the February 2026 Google Discover Core Update and What It Means for Your Content Strategy

You may have heard that Google has rolled out a notable new update: the February…

Why Google E-E-A-T Is More Important Than Ever in the Age of Large Language Models (LLMs)

Search is evolving quickly. Large Language Models (LLMs) and Google AI overviews now have a…

Can SEO Really Be Automated? The Evidence Says…

Automation is on the rise in just about every industry, and SEO is no exception…

View all Guides

Online Guides

5 Best US Backlink Agencies
View guide
Top 5 B2B SEO Companies
View guide
6 Best Backlink Agencies
View guide
10 Best Plastic Surgery SEO Companies
View guide
Top 10 Managed SEO Companies For Your Digital Marketing
View guide
Best Sportsbook SEO Companies
View guide
Best Sports Betting SEO Companies
View guide
5 Best Sportsbook Link Building Agencies
View guide
Back To Top