Skip to content

SEO-Friendly URL

An SEO-Friendly URL is a web address that is clearly legible to humans. For instance, it might feature the domain name followed by a sequence of words separated by a hyphen or an underscore. An example of an SEO-Friendly URL is “www.domain.com/this-is-the-domain“. 

The words featuring after the domain name will usually indicate the section of the website that the webpage is located on. This is regarded as useful for web users, who will find websites easier to navigate if they feature this style of URL. It’s also useful for search engines, which will find it easier to index webpages correctly if they feature common keywords related to their content.  

SEO Glossary

View the Blog

From the blog

Why Visibility Isn’t the Same as Recommendation

For years, brands across industries have had one focus: getting higher Google rankings so their…

How Community Mentions Help Get Your Brand Featured in ChatGPT

Artificial intelligence (AI) is changing the way that people are searching for information. Tools like…

Why Editorial Coverage Is Now Essential for Brand Authority

When your target customer heads to Google to search for a product or service, or…

Why Topic Association Is the Next Frontier of AI SEO

Instead of scrolling through pages and pages of endless search results, more people are now…

Google PageSpeed Insights Explained: What Every Score Means

If you've ever tested your website using Google PageSpeed Insights, you've probably been met with…

Google June 2026 Spam Update Complete: Here’s What It Means For Your SEO Strategy

On June 24, 2026, Google announced that it had started rolling out its latest spam…

All You Need to Know: Agentic Browsing Update for Google Lighthouse

As one of the top SEO agencies out there, our duties extend beyond creating SEO…

How to Optimise Service Pages for AI Search and LLM Recommendations

There’s no hiding from it. AI search and large language models (LLMs) like ChatGPT and…

View all Downloads

Downloads

eBook: Overview of Google Algorithm Updates in 2022

An Overview of Google Algorithm Updates in 2022: The Google Update Timeline

Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

Download
eBook: E-E-A-T Your Way To SEO Success

E-E-A-T Your Way To SEO Success?

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content…

Download
A blue section  and the text "eCommerce SEO Handbook." The image shows a person using a laptop to shop online.

eCommerce SEO Handbook

The essential eCommerce SEO Handbook, download your free copy today!

Download
Back To Top